FRANCHISEFOCUS
"Seven out of the 15 new locations across the UK and Ireland, will be in the UK, new locations including the Epsom, Twickenham and Streatham suburbs of London and Surrey"
itself to be pandemic proof in the last 11 months, not least in terms of revenue and sales. This has enabled us to not only push forward with our aggressive expansion plans, but also to prematurely move ahead with our main goal – our tech pivot,” confims Brody Sweeney, serial entreprenuer and founder of Camile Thai Kitchen. “Our raison d’etre is delivering guilt-free, delicious takeaways – but for us, we see tech playing such an incremental role in terms of food preparation, but also UX and of course, delivery.”
A flexible franchise option 2021 will also see Camile pushing forward with its “franchise as a service” venture. Earlier this year, the chain began offering flexible franchise options for business owners with well-located, but underused commercial kitchens (such as restaurants, bars and hotels) in regional towns. The venture aims to enable such businesses to easily pivot to offering Camile’s delivery menu, helping them to continue to operate despite future anticipated lockdown restrictions. The first such premises recently opened in Sligo, Ireland, and Camile aims to open five or six such outlets in the medium term.
Seven out of the 15 new sites across the UK
and Ireland, will be in the UK, new locations include the Surrey and London suburbs of Epsom, Twickenham and Streatham. Camile is also planning to raise €10 million as part of its plans to progress with a technology-centric strategy. The chain was the first in Europe to deliver its menu by drone earlier this year and has plans to automate its kitchen operations with robotics in 2021.
Leading-edge technology “Despite an extremely difficult year in the hospitality sector, for Camile it's very much the case that 2020 has seen rapid growth. Our suburban, delivery focussed model has shown
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About Camile Thai With more than 35 outlets, including six in London, Camile is committed to empowering guests through healthy dining experiences. Founded by Brody Sweeney in 2010, the company’s strategy is tech-centric with investments in drone delivery, kitchen robotics and cloud kitchens, and is creating a new premium delivery dining sector based on health, sustainability and speed. Camile also strives to empower consumers to make sustainable delivery choices and was the first in Europe to introduce 100-per-cent compostable delivery packaging. Investors include Web Summit founder Paddy Cosgrave, Andy McCue and Brian Caulfield.
CAMILLE THAI KITCHEN Restaurant, takeaway, delivery
camile.co.uk/franchising
Investment level: £100k+
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