FRANCHISEFOCUS INVESTMENT: FROM £170,000 Still on top Anytime Fitness' franchise model continues to thrive F


or the 12th year in a row, Anytime Fitness, the world’s largest and fastest-growing tness club chain, has been honoured by S magaine, ntrepreneur, as the number-one tness franchise in the Top lobal Franchises section. veraging more than  new gyms each year for more than a decade, nytime Fitness recently expanded to olombia, Indonesia, orocco and even an expedition ship in ntarctica. This acknowledgment comes at a time when the  tness industry has gone from strength to strength. ccording to the  State of the  Fitness Industry eport, the market value of the health and tness sector has increased to over billion and membership has exceeded  million. arket penetration is also at an all-time high of . per cent, meaning that one in every seven people in the  is now a gym member.


"Anytime Fitness is a globally reconisae ran with personality at its heart"


hile the demand for tness


franchisees remains strong, becoming a successful franchise owner relies heavily on nding a franchise model that is not only attractive, but works for you.  Stuart roster says The nytime Fitness franchise model is a much more reliable and lower-risk investment option than other franchises, as the tness industry displays sustainable growth and has proven to be robust, even in a time of recession. The fact that nytime Fitness is the fastest-growing franchise in the world, and has now been ranked the number-one tness franchise for nine consecutive years by ntrepreneur magaine, speaks volumes about the potential benets of investing. e feel that the overall proposition


offered by nytime Fitness is uniue in the tness industry. s well as having a reputable brand name behind you, we offer an attractive, xed franchise fee, expert support, innovation and a business model that works, time and time again. nytime Fitness has also introduced additional products to engage its members, including nytime rime, a bespoke membership tailored to the over-s, and nytime oaching, an app-based personal training solution to provide remote support and advice to members when they’re away from a club. ll are designed so that franchisees have the opportunity to provide more bespoke offerings to their members and increase the amount of member touchpoints. eeping and engaging with current members is an important obective for nytime Fitness, and franchisees are encouraged to adopt these new products and offer them to their members.


Joining the Anytime Fitness family ith more than  clubs now open in the , nytime Fitness is staying true to form as the fastest-growing franchise in the world IS. The brand has seen substantial global growth over the past  years and now


boasts a worldwide presence of over , clubs across  countries. nytime Fitness is a globally recognised name with personality at the heart of its business model. It is an established brand that prides itself on providing a low-stafng business model that allows a great work-life balance. rospective franchisees can also benet from an attractive xed franchise fee and a proven model with a  success rate of  per cent.  background in health and tness is not reuired. nytime Fitness provides support and guidance for all levels of experience  living up to its promise ‘et’s ake ealthy appen’. ith comprehensive training and


customised ongoing support from dedicated franchise consultants, it’s easy to see why  per cent of franchisees have gone on to own another club. l


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BUSINESSFRANCHISE.COM 69


Investment level: £100k


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