Cover Story
have conversations with customers about their lives and families. We are far, far more than simply just a food delivery business.” For Wiltshire Farm Foods’ franchise partners, the care factor is key to why they do what they do. Pritesh and Kalpana Amlani, franchise partners in Dartford, are the perfect example. Running their franchise since 2012, the husband-and- wife team see it very much as a family business – from getting their kids involved to treating the customers like kin. For Pritesh, the decision to join was a no- brainer. He says: “I’d previously worked in the care sector, and knowing that industry and its potential, Wiltshire Farm Foods ticked all the boxes. It’s a great growth market to be in. “I’ve always worked in businesses that
make a difference in people’s lives and it was important to me to maintain that element. The ethos of Wiltshire Farm Foods is very much ‘people first, service first’ and so, for me, running a business and the brand’s qualities – they go hand in glove. “To be a Wiltshire Farm Foods
franchisee you need to have empathy. to be caring. It's very important that you’re willing to spend time with customers and not just perform a quick ‘drop and go’, and that you embed those values firmly into your business.”
“We are actually making a difference within our own local community, and I love our customer base – they are excellent to work for!”
Taking care of the clientele is a driving
force for Kalpana: “I’m a people person ultimately, and I love our customer base – they are excellent to work for. We are actually making a difference within our own local community, when we serve our people, providing meals to them. The food created by Wiltshire Farm Foods and delivered by us is perfectly nutritionally balanced and tailored to our customers' appetites and needs. It’s a great comfort to know we’re providing a really fantastic service to them. “We’re working together for our family
too. Our children are working with us and it’s nurturing good values in them. It’s also helped us to achieve a work-life balance, something that’s very beneficial to us as a family too.”
Why now is the time to invest The Wiltshire Farm Foods brand is well- recognised in households throughout the UK thanks to its wide-reaching marketing throughout national media. Although well-represented across the country,
there’s much more of the market to be tapped and so the franchise is seeking interested, passionate and committed investors to become franchise partners for an entry level of as little as £90,000. Lee says: “Now is a really exciting time to
become a Wiltshire Farm Foods franchise partner. The model has been running for nearly 30 years now and we have a number of franchise partners who came in at the beginning, built really successful, really rewarding businesses and are coming up to retirement and – deservedly – want to enjoy the fruits of their labour. So we've a number of areas, historically larger territories, where we’ve taken the opportunity to split up and create new and more manageable locations. The bigger the territory, the harder they’ve become to fully service well, so these reflect an appropriate, real size that works for the franchisor, the franchise partner and, above all, the customer.” It’s worth noting of course that existing-
territory franchise businesses come with a ready-made and loyal customer base plus
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