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IN FR ANC HI S ING NEWS&TRENDS


McDonald’s trials plastic-free packaging


already providing recycling for guest packaging. The UK currently stands at 90 per cent, with Germany close behind at 89 per cent of restaurants. By 2025, McDonald’s goal is to recycle guest packaging in 100 per cent of its restaurants globally


 In Europe, McDonald’s has achieved its commitment on bre. y ,  per cent of primary bre-based guest packaging will come from recycled or certied sources where no deforestation occurs


u McDonald’s has announced a programme to remove and minimise plastic and improve recyclability in packaging across Europe. The packaging trials form part


of McDonald’s global ‘Better M’ platform, which aims to implement environmentally positive changes across McDonald’s sustainable packaging and recycling supply chain as well as the customer experience. Selected restaurants across Europe


will serve as testing grounds. The feedback collected will inform which options are scaled up or adapted. The model allows conald’s to nd the sustainable solutions customers want. Currently, 88 per cent of packaging


used by McDonald’s in Europe is made from bre. The planned changes are  More than 1,200 tonnes of plastic per year will be saved through a modication of cFlurry packaging that eliminates the need for a plastic lid. This change will be fully implemented across Europe by the end of 2020


 Approximately 1,200 tonnes of plastic 6


will be saved per year through the introduction of a bre lid for all cold drinks in France. The new lids are made from certied sustainable sources and recyclable materials


 Trials are being conducted for wooden and paper cFlurry spoons


"McDonald's is focused on making the packaging easier to reuse and recycle"


 An evolved paper straw will be introduced across urope. Following customer feedback, and as the packaging industry has evolved, the paper straws are now stronger while still made of fully recyclable materials. Several markets, including Italy and Portugal, only offer straws on request to cut down material use McDonald’s is also focused on making the packaging easier to recycle and reuse  On average, over 60 per cent of restaurants in eight of McDonald’s largest European markets are


 McDonald’s Germany is currently piloting a programme called ReCup, where customers can ask for a reusable coffee cup and return it at participating restaurants to be cleaned and reused


 UK customers can return used Happy Meal toys to a select number of restaurants so they can be recycled in a new toy take-back trial


 In the Netherlands, restaurants offer recycled paper masks with Happy eals instead of balloons. Following great feedback, Belgium is now doing the same


 Customers in Ukraine can eat their sundae cups, as theyre made of waffle.


These announcements demonstrate


action towards McDonald’s global Scale for Good commitments, which launched in 2018 and include an ambition to source all guest packaging from renewable, recycled or certied sources by . Today, McDonald’s is approximately 60 per cent of the way towards achieving this goal globally.


McDonald’s operates 38,000 locations in more than 100 countries. It franchised its rst outlet in the  in  and over 80 per cent of its UK stores are operated by franchisees.


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