FRANCHISEFOCUS IN V ESTMENT: FROM £ 170,000 Sound body, sound Mind
Anytime Fitness enters into a landmark mental and physical health partnership with mental health charity Mind
F
ollowing a recent brand refresh in the UK, Anytime Fitness has announced the latest commitment
to its supportive ethos through a partnership with mental health charity, Mind. Further cementing the brand’s positive switch in positioning from convenience to coaching, Anytime Fitness has embraced the synergy of physical and mental health with several fundraising and education activations planned for the year ahead. As part of the collaboration, Anytime Fitness has signed the ‘Time to Change Employer Pledge’, vowing to ‘raise awareness of mental health and improve wellbeing through exercise and mindfulness’. This backing from Anytime Fitness will also play a key role in raising awareness and fundraising for Mind’s ‘Get Set to Go’ mental health support programme, which encourages people with mental health problems to increase their physical activity. With over 160 clubs in the UK, Anytime
Fitness’s extensive network will host local mental health awareness events throughout the year. The first of these will be National Workouts and Wellbeing Week, from 25 to 31 March, where the brand will have the opportunity to collaborate with Mind’s local network, which has over 130 locations across the UK. “We’re proud to announce Mind as our
new charity partner,” says Stuart Broster, Anytime Fitness CEO. “Mental health is a powerful topic that will undoubtedly resonate with many of our members and we’re looking forward to raising valuable awareness to support the great work that Mind is doing. “With over 160,000 members, we’ve seen first-hand the benefits that physical activity can have on mental health and it’s a really exciting partnership for the brand. Mind and ourselves both believe that physical health can play an important role in improving people’s mental
wellbeing and the partnership will provide additional support to our member network who may be experiencing, or have friends and family that are experiencing, mental health problems.”
How can you become part of the Anytime Fitness family? Since launching in 2002, Anytime Fitness's growth has outpaced other globally recognised franchise brands, boasting a worldwide presence of over 4,500 clubs across 33 countries. Continuing to expand at pace, the brand now has over 160 clubs in the UK. Ranked the number-one global franchise for three consecutive years and number-one fitness franchise for eight consecutive years, Anytime Fitness is an established brand that prides itself on providing a low staffing business model, which allows a great work-life balance. Prospective franchisees can also benefit from an attractive fixed franchise fee and
a proven model with a UK success rate of 97 per cent. A background in health and fitness is not required. Anytime Fitness provides support and guidance for all levels of experience – living up to its promise to ‘Let’s Make Healthy Happen’. With comprehensive training and customised ongoing support from dedicated franchise consultants, it’s easy to see why 60 per cent of franchisees have gone on to run multiple clubs. To find out more, visit:
anytimefitness.co.uk/bfm l
CONTACT Anytime Fitness Health and fitness 0330 3322 361
anytimefitness.co.uk/bfm jointhefamily@anytimefitness.co.uk
BUSINESSFRANCHISE.COM 59
Investment level: £100k+
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