Annie Blinkhorn Editor


distinctive, to say the least. But when it comes to running your business, having a recognised name (and a good reputation to go with it) isn't just 'nice to have' but can be essential. One of the reasons franchise businesses succeed where independent startups fail is that they already have an established brand and business model to work with. When you run a business as part of a brand, customers and clients already know you and know what to expect from you. The company has spent


Word of mouth W


ith my surname, I know what it's like to be saddled with a memorable moniker. It's...


years, decades even (and huge amounts of expenditure), building customer loyalty, and this is what you are buying into. Plus, brands are agile – they invest heavily in research and development and can adapt, innovate and rollout with speed, meaning that you’re at the cutting edge of your chosen market. These benefi ts and more are available to you when you work with a tried-and-tested model – turn to page 40 to fi nd out ‘what’s in a name’.


It's not just the wider consuming public that needs to know it can rely on a brand name, companies that supply services to other businesses have to keep their


reputations spotless too. The B2B services sector is a fascinating and bouyant market. Read all about it on page 26. Working with the support of an established brand is such a major part of franchising that the industry has its own well-worn and much-loved phrase to describe it: 'Working for yourself but not by yourself'. This, and certain other terms, will come up a lot during your franchise research. For a guide to some of the most commonly used terminology in franchising, see page 34. Good luck – go out there and make a name for yourself! l


for your diary


Dates


FranchiseExhibition TheNorthern


21 & 22 June 2019 | EventCity, Manchester


12 september 201912 september 2019 | radisson blu, glasgow


FranchiseExhibition TheNational


4 & 5 October 2019 | NEC, Birmingham


It's time to be your own boss


For more information, visit: Fra nchiseInfo.co.uk BUSINESSFRANCHISE.COM 3


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