Anytime Fitness
“Anytime Fitness is an established brand, which prides itself on providing a business model that allows a great work- life balance”
getting started, many find the reality of setting up a business to be complex, so Anytime Fitness has enhanced this process by adding several layers of support. Upon joining the Anytime Fitness family, franchisees are appointed their very own franchise performance coach (FPC) who will guide them through every stage of owning a club. These FPCs have years of experience in the field across both public and private organisations within the fitness industry. Adhering to best practices as part of the Anytime Fitness ‘Coaching Commitment’, they follow a charter which sets out the support a franchisee can expect to receive during their journey as well as clarification on what is expected from the franchisee to maximise the growth of their business. The Anytime Fitness network also
benefits from an assessment initiative called ‘Evolve’, which ensures that all clubs are performing to the highest standards possible. This initiative works across several metrics, including a Net Promoter Score assessment based on member feedback and brand standards assessments undertaken by the FPCs. Using a Balanced Scorecard approach, additional assessments focus on key areas of the business, from health and safety and cleanliness, to operations, service levels and marketing. This provides a complete view of the business where clubs are benchmarked against industry standards and any challenges are clearly defined.
How can you become part of the Anytime Fitness family? Ranked the number-one global franchise for three consecutive years and number-
one fitness franchise for eight consecutive years, Anytime Fitness is an established brand, which prides itself on providing a business model that allows a great work- life balance. Prospective franchisees can benefit from a very attractive fixed franchise fee and a proven model with a UK success
rate of 97 per cent. With comprehensive training and customised ongoing support from dedicated franchise consultants, it’s easy to see why 60 per cent of franchisees have gone on to own another club. To find out more, visit:
anytimefitness.co.uk/bfm. l
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