EDITORIAL & PUBLISHING EDITOR


Annie Blinkhorn annie.blinkhorn@vmgl.com


DEPUTY EDITOR Jack Sadler


jack.sadler@vmgl.com


PRODUCTION & DESIGN Aryan Pishneshin


az.pishneshin@vmgl.com I


Not your average...


n order to gauge the day-to-day realities of running a franchise, we’ll often ask franchisees to describe their typical day. Almost without exception, they’ll reply: “But, there’s no such thing as a typical day!” or “No two days are the same!”


However, it’s still a question worth asking, since most franchisees will then go on to share insights into the kind of working day they might have, the different roles and tasks they may find themselves carrying out and how their business and new lifestyle fits in around their family and home life. But would they describe it as an ‘average’ or ‘typical day’? Far from it, say franchisees, predictable it is not.


You may find a thing or to you wouldn’t have predicted in this issue, too. For instance, did you know that in order to set up in business, you don’t need to be rolling in cash from the start? There are franchises available from under £10,000 investment required. There’s more myth-busting about the cost of being your own boss, in the feature on running a low-cost franchise over pages 23 to 31.


Anything but average, we’re all about extremes in this issue, as we go from low


cost to high level in a mere few pages. Turn to page 32 if you’ve serious funds at your disposal to read all about taking on a weighty investment opportunity. But whether high or low, it’s the lifestyle changes and general satisfaction of being self-employed – yet supported by head office – that franchisees report are the stand-out major benefits. Of course, it’s not all ‘expect the unexpected’ because there are a handful of certainties you can rely on when it comes to franchising. You get support from your franchisor, the security of a brand name, a tried-and-tested business model and a protected territory, but also shared expertise from a network of fellow franchisees.


Even if you feel like an average Joe – with franchising, you’re about to embark on an exceptional journey.


PUBLISHING DIRECTOR Tracy Shah


...........................................


ADVERTISING PORTFOLIO SALES MANAGER Helen Wood 020 8394 5207


helen.wood@vmgl.com


ADVERTISING Iman Ffrench 020 8394 5206 iman.ffrench@vmgl.com


Jack Card


020 8394 5240 jack.card@vmgl.com


FRANCHISE SALES DIRECTOR Adrian Goodsell 020 8394 5226


adrian.goodsell@vmgl.com ...........................................


SUBSCRIPTIONS 020 8394 5216


subscribe@businessfranchise.com www.businessfranchise.com ...........................................


BRITISH FRANCHISE ASSOCIATION


01235 820 470 www.thebfa.org


Annie Blinkhorn Editor


editor@businessfranchise.com


©2018. Venture Marketing Group Ltd. All rights reserved. ‘BUSINESS FRANCHISE’ is a trademark of Venture Marketing Group Ltd (VMG). Copyright will be enforced for all features and design. Reproductions permitted by payment of reprint fees. BUSINESS FRANCHISE (BF) is sold subject to the condition that it shall not, without the consent of the publishers, be reproduced, given or lent, resold, hired out or otherwise disposed of by way of trade, except at the full retail price and that it shall not be given, lent, resold hired out or otherwise disposed of in any mutilated condition, or in any unauthorised cover by way of trade or affixed to or part of any publication or advertising, literary or pictorial matter whatsoever. While every effort is made to ensure accuracy of information in BF at time of going to press, VMG does not guarantee responsibility for any errors or omissions, or for the consequences of actions based on data contained herein. Contributions are welcome but VMG accepts no responsibility for submitted material. Views expressed in BF do not necessarily reflect those of VMG nor its employees. Investment levels stated may or may not include VAT – always check investment levels with the franchisor. BUSINESS FRANCHISE is published by Venture Marketing Group, 2nd Floor, 2-4 St Georges Road, London SW19 4DP. Telephone 020 8394 5200 ISSN 0955-789X Newsstand sales & marketing by Imagine, London. Tel: 0845 612 0092 Email: anything@imaginemag.net www.imaginemag.net Distribution: Advantage, Circulation Dept, 5th Floor, Northcliffe House, 2 Derry Street, London, W8 5TT www.anladvantage.co.uk • Finding your nearest stockist is easy, visit www.anladvantage.co.uk/WhereToBuy.aspx and enter your postcode.


July/August 2018 | BusinessFranchise.com | 3


Editorial and advertisements for companies featured in Business Franchise (BF) represent neither endorsement nor recommendation of such companies by VMG nor its employees. Readers are advised to seek franchising advice before entering into any contract with companies or persons mentioned in BF editorial and advertisements.


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