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“The QFP confers credibility and denotes a commitment to the highest standards”


I


f you are new to the franchising sector and looking for advice and information it can be very daunting. Even though there are many organisations out there ready and willing to assist you – not least the British Franchise Association (bfa) – it can be hard to know where to start. The choice can be overwhelming, as from outside the sector it can be difficult to weigh up and judge all these options as to which one is best for you. So, as in all areas of the franchising world, the bfa is here to help you make these choices, through the provision of a comprehensive certification for skilled and experienced sector professionals – the Qualified Franchise Professional (QFP). The QFP is the bfa’s formal recognition


of professional knowledge and experience. Attaining it demonstrates a deep understanding of the complexities and best practice in franchising, and the time invested by an individual to continuously develop their skills and knowhow. The only entry requirement for starting the QFP journey is that they work for or manage a business that is a bfa member. The award is well established as


the foremost qualification available to an individual in franchising. It confers credibility and denotes a commitment to the highest standards. Whether they are a franchisor, employee or adviser, achieving the QFP will make them more efficient and effective in their roles. All events, courses, seminars and forums that make up the core and elective


learning for the QFP are provided by the bfa and its accredited training providers. So, when you see the letters QFP after a franchise professional’s name, you can be assured that their skills and experience will enable them to:


Deliver their expertise where it’s needed most


The QFP qualification gives individuals the skills to understand how to effectively recruit franchisees, monitor performance, motivate a network and get to grips with the financial elements of the business.


Deliver practical skills that make a difference QFP students learn specialist techniques and processes that they can apply directly to the franchising sector. All elements are directly relevant to franchising, so you can be assured these individuals will be well prepared.


Give you access to industry experts QFP students have to attend dedicated training workshops as well as other industry events. This can have a genuine impact on the ease of management, efficiency and profitability of your business.


Keep you one step ahead


Every QFP member commits to ensuring their long-term effectiveness through continuing professional development. So you can be sure they are up to date in terms of knowledge and skills, giving you confidence in their advice and experience.


July/August 2018 | BusinessFranchise.com | 13


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