Cover Story
So why work with a franchise rather than set up alone? Rachelle explains: “Don’t underestimate the fi tness industry; since people love training, many out there believe it must be easy to open and run a gym. That is far from the truth! Even if you are a businessperson in other industries, fi tness is very diff erent, as trends change, and you must be constantly upgrading, and should be studying your industry inside out.” Keeping up with fi tness trends and staying a step ahead of customer expectation and competitor behaviour is the backbone of Solan’s success. Studying their rivals closely, immersing themselves in the health and fi tness world and building a thorough knowledge of the sector is how the pair broke into the industry in the fi rst place – and how they maintain their strong position today.
Time for growth Solan Fitness released its franchise model in October 2017 and has already had several hundred enquiries. It’s currently secured four franchisees who are opening their gyms within the year. Rachelle says: “We’re looking to talk to entrepreneurs – who are hungry, driven and want fi nancial freedom – to become part of our growing
“WE BELIEVE ENTREPRENEURS CAN TURN THEIR PASSION INTO PROFIT AND WE CAN SHOW THEM HOW”
army and to join the ‘Solan Squad’! “The success of our model is down to the mentorship and training we have hosted within our team. We’ve taken inexperienced non-industry people and converted them into the highest- performing winners within the squad.”
Get the mindset – there are no limits Solan Fitness is the only fi tness franchise to off er a millionaire mentorship programme. ‘‘Just like training, business is all about the mindset,” says Josh. “If the mindset is strong and capable, you can achieve anything – there are no limits.” Rachelle concludes: “We’re on target to open over 200 clubs in the UK and we have had a lot of interest in Europe and the Middle East to open more clubs. We aim to expand in the UK market, spread to the EU, Middle East, Asia, and go global! “We know there are many fi tness
franchises out there; however, with the Solan Fitness formula, we have the key ingredients to ensure our clubs are profi table.”
Could it be you?
So, why not join the Solan Squad and become part of a phenomenon taking the gym world by storm? Solan Fitness wants to team up with ambitious and motivated, like-minded entrepreneurs with the passion to grow, and the ability to lead a business and a team from the front alongside the Solan Fitness culture.
Solan Fitness Health and fi tness
www.solanfi
tness.com/franchise franchise@solanfi
tness.com 01928 583 069
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BusinessFranchise.com | July/August 2018
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