THE SO WHAT? WITH JOE SCHUMAKER FCSI
AI in hospitality: believe the hype
A
Te application of artificial intelligence (AI) in foodservice is getting huge exposure, and it can yield real results once you cut through the hype, says Joe Schumaker FCSI
t the FCSI Asia Pacific Conference in Vietnam in July, I will deliver a presentation on ‘AI in Hospitality:
Beyond the Hype’. My session will address the practical side of automation, guest experiences, and efficiency, focusing on how consultants can use real AI tools – such as ChatGPT, Gamma, Synthesia, and CaptionsAI – in our daily practices. To do that I will demonstrate how
AI tools can streamline our workflow, create customizable presentations, and create training and other explainer videos. Ultimately, it’s all about how consultants can use these tools to help themselves – and, in turn, their clients. So what? AI presents opportunities
for foodservice businesses to thrive. But all this requires a significant investment, right? Let’s break down some of the costs we may already be paying and see how that compares to those of AI tools that can replicate – and, I believe, exceed – some of the same work. Most design consultants are already paying for Autodesk, Bluebeam, and AutoQuotes software licenses, as well as additional Microsoft and Google products. Tat’s thousands of dollars per person, per year. An Autodesk Construction Cloud (ACC) license alone is nearly $4,000 a year for each seat. But they’re all helping you do your job more effectively, and quicker, right? AI tools can save you significantly
JOE SCHUMAKER FCSI Based in Idaho, Joe Schumaker FCSI is the founder and CEO of FoodSpace
FURTHER DETAILS: So what do you think? Join the debate by contacting Joe:
10 more time – and money. Consider how joe@myfoodspace com
long you are currently taking to create a presentation deck for your clients. It could take up to four (otherwise billable!) days to create a presentation deck. Gamma, a deck generation tool, which costs just $96 for its Plus Plan (probably less than 10% of what you are spending on your current design software) can create a fabulous looking,
professional and uniquely customized deck in less than 30 minutes. It can feature completely unique AI-generated imagery (or ‘real’ images, if you prefer), and it allows you to export direct to PDF, PowerPoint, Keynote or Google Slides. You’re generating custom content for every client, in every language, in every presentation, for a fraction of the time and cost.
SCRATCHING THE SURFACE
You can take that Gamma presentation and upload it into an AI video generation tool such as Synthesia ($216 for an annual plan) and create a video introduction to send to your client, potentially shortening time required in that meeting. ChatGPT (a monthly subscription plan for the Plus plan will cost $20 per month) can be used to write an outline of the presentation too. If you’re a MAS consultant, ChatGPT can also be used to help you to write a policy for catering guidelines, for example. With these three tools alone, I’ve estimated that I’ve saved myself 250-350 hours in one year. How much is that worth, in terms of our time? It’s a huge saving. Our job is to be ferocious learners. AI
is a learning tool that, if it’s used in the right way, can speed up the process of our ability to learn concepts and ideas, boiling down hundreds of pages of information, so that we’re focusing on what really matters. Do we still have to fact check and review our work? Absolutely. Is this a saving grace for everything? No. But we must look ahead. With AI tools, I can take on more clients, and service them in the same authentic way by managing my time better, using it to focus on building a continuity of service and integrity. We’re barely scratching the surface with AI, but there is no doubt that it can make a huge impact on the reality of our professional lives.
FOR MORE GO TO
FCSI.ORG
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