Event
Discover what’s next in nutraceutical innovation
Name: Vitafoods Europe 2024 Location: Palexpo, Geneva Date: 14–16 May Web:
www.vitafoods.eu.com Report: Preview
longside the debut of a new Technology & Equipment Area and R&D Pavilion, as well as an expanded Finished Products Area, the Future of Nutrition Summit (13 May, Marriott Hotel) and Vitafoods Europe Conference (14–15 May) are back by popular demand. The latter will be free to attend for 2024, as a thank you to the nutraceutical community for its support over two decades, providing access to industry-leading content for all.
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Go discover what lies ahead The Future of Nutrition Summit is back. Designed for independent forward thinkers, in 2024 the exclusive paid-for one-day summit will dive deep into the future of health, product development and retail. Answering the question ‘what will the nutraceutical industry look like in five years’ time?’, delegates can expect key insights on everything from artificial intelligence, and personalised nutrition to precision fermentation, among other topics. The Summit will also provide opportunities to network with c-level experts from a range of diverse disciplines, including food science, sustainability, retail, nutrition and public health, as well as start-ups, scale-ups and investors.
Get free expert insights This year, the Vitafoods Europe Conference (14–15 May) is free to attend. This two-day conference will see experts gather for insights and conversations across a range of health benefit areas, including sports nutrition, immune and gut health, cognitive and emotional health, and healthy ageing. Expect data-driven content, evidence-based insights and discussions on the latest research and ingredients from companies such as Mintel, TNO, Yakult, and SPINS, as well as leading academic researchers. Plus, get the chance to discover new innovations and formulation strategies to tap into the industry’s biggest trends.
Fan favourite the Vitafoods Insights Theatre will also return this year, hosting a range of free expert- led content. This renowned theatre will be located on the show floor, where attendees can discover ways to
Hotel Management International /
www.hmi-online.com
help their businesses overcome the real-world challenges facing the industry today, with sessions on sustainability, regulatory, market challenges and more.
Discover innovation opportunities In 2024, Vitafoods Europe will be introducing two new areas, designed to tap in to two of the fastest- growing verticals in the nutrition industry. The debut of the Technology & Equipment Areas are created in response to visitor demand andwill bring together leading players in technology innovation – such as IMA, OMAG and Marchesini Group – to showcase their cutting-edge solutions in action. In addition, the new R&D Pavilion will provide a platform for networking and discovering business networking opportunities across everything from clinical trials, laboratory testing, regulatory services, certifications and market research.
Back and bigger than ever The expanded 2024 Finished Product Area will offer further opportunities for manufacturers to connect with leading brands, retailers and distributors. With the likes of Nestlé, Mars, Holland & Barrett and Wholefoods attending the event each year, the area is the go-to place to discover innovative concepts and market-ready products on offer. Visitors can even sample some of them for themselves at the Tasting Centre.
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Vitafoods Europe 2024, happening from May 14–16, promises a host of events to whet the appetite of attendees.
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