Company insight
Algae-derived solutions for sustainable diets
A leader in astaxanthin research and production, AstaReal is reshaping the landscape of nutritional innovation. Behnaz Shakersain, scientific affairs manager at AstaReal, looks at the benefits of microalgae-derived nutrients and their role in fostering a healthier planet.
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growing body of market and consumer data shows that today the number of people from a wider age range proactively seeking preventative health solutions is rising faster than ever. In addition, with growing awareness of environmental issues and sustainability concerns, consumers are becoming more conscious of the impact their purchasing decisions have on the planet. Therefore, companies that prioritise planet-friendly practices in the production and sourcing of health-promoting and functional ingredients can differentiate themselves in the market, attract a larger customer base, and build brand loyalty.
While the increasing number of such consumers is a plus, there is still a significant proportion of human society being hesitant to adopt plant-based or vegan ingredients due to various reasons, including deeply rooted animal-based dietary habits and cultural traditions, or lack of exposure to plant-based alternatives. In addition, some animal rights activists believe certain vegan products violate their principles due to various reasons such as questionable labour practices or environmental impacts, which make the word “vegan” carry a negative connotation. Occasionally, some lingering misconceptions or stereotypes surrounding plant-based and vegan food and ingredients, such as concerns about taste, texture, or nutritional adequacy, can impede the widespread adoption of plant-based nutritional solutions. The health and wellness sector, alongside the food industry is strongly encouraged to target the latter proportion of the society, offer solutions and provide support for shifting consumer preferences towards more sustainable choices and so better contribute to a healthier planet for future generations.
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In this regard, algae and algae-derived active compounds like astaxanthin are being increasingly recognised for their nutritious profile, sustainability credentials and potential health benefits, including cardiovascular health, cognitive function, musculoskeletal and skin health, immune and eye health, and overall well-being.
Higher-quality and more potent To empower plant-based dietary pledges in a larger consumer base, and to further promote the choice of algae and their derivatives, an effective approach would be to raise the awareness of wholesome benefits of such nutritional sources and make use of available technologies. It is interesting to know that microalgae- derived astaxanthin offers several advantages beyond its well-known health benefits (related to its antioxidant and anti-inflammatory properties), making it an attractive natural source of this valuable carotenoid pigment. Microalgae with high production of astaxanthin can be cultivated in controlled environments, such as indoor photobioreactors that results in a higher-quality and more potent product, compared to synthetic or animal-derived sources. Microalgae can accumulate astaxanthin in high concentrations, exceeding those found in other natural sources like shrimp or krill. The astaxanthin from indoor-cultivated microalgae is also typically of higher purity and free from potential contaminants. The highly-valued product has versatile applications beyond human dietary supplements and food, including cosmetics and personal care, and animal nutrition. With the advancements of technology, it is easier to address the organoleptic concerns related to taste, aroma or
odour of algae-based products. For instance, astaxanthin can be combined with natural flavours, or other ingredients to mask any potential off-taste. It can also be encapsulated or formulated into various delivery systems, such as liposomes, emulsions, or microcapsules, which can mask any residual taste while enhancing bioavailability and stability. If necessary, astaxanthin-based formulas can be mixed with other nutrients or blended with other ingredients to achieve a more balanced nutritional profile tailored to specific applications or target populations. By addressing the possible concerns through a combination of technical solutions, and education, manufacturers and marketers of microalgae-based products can build consumer confidence and facilitate broader acceptance of these valuable, natural and environmental-friendly products. Today, AstaReal is being recognised as a leader in astaxanthin research and production, and is among the prominent players in the field. The company has made significant contributions to the scientific understanding of astaxanthin’s benefits and applications. AstaReal’s commitment to research and development has led to over 150 scientific publications (whereof more than 70 human clinical studies), patents, and collaborations with research institutions. Their continuous efforts in advancing astaxanthin science, along with their high-quality and innovative products, and commitment to sustainable practices have contributed to their reputation as a leading authority in the industry. The company is convinced that collectively, we can forge a healthier and more joyful world for everyone today and in the future.
www.astareal.se Ingredients Insight /
www.ingredients-insight.com
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