Company insight
Is magnesium the missing link for better sleep and energised days?
Magnesium is an essential mineral that offers multiple health benefits, from producing energy to supporting sleep. However, up to two-thirds of consumers in the western world do not get enough magnesium through diet alone. Now, interest in magnesium supplementation is reaching new heights with the market witnessing a 25.5% growth rate in 2023 – surpassing the anticipated 2-3% expansion. Oliver Riemann, senior manager marketing and business development – Albion® at Balchem, explores how magnesium bisglycinate chelate can help brands gain a strategic edge.
The new approach to support sleep health In today’s fast-paced world, the importance of a good night’s sleep cannot be overstated. For children and teenagers, adequate sleep is particularly crucial as it aids in growth and development. During sleep, our body actively supports healthy brain function and physical well-being – and this applies for adults too. Despite this, up to 30% of adults in Europe and North America are not getting the recommended seven to nine hours of sleep per night. This can be due to a multitude of factors, including stress, mental health, pain and muscle tension, which can all influence sleep quality significantly.
As such, the global market for sleep supplements is thriving and expected to grow at a compound annual growth rate of 5.2% from 2024 to 2034, reaching an exceptional USD $12.9 billion. To make a mark in this crowded market, ingredient choice is key. That’s where magnesium comes in. While common sleep aids like melatonin assist in regulating sleep from irregular schedules and disruptions to sleep cycles, magnesium can help overcome these barriers, offering a more holistic approach to a good night’s sleep. Magnesium not only reduces the time it takes to fall asleep and regulates the body’s circadian rhythm – the internal clock governing our sleep-wake cycles – but also provides benefits beyond sleep regulation. This essential mineral also plays a vital role
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innovate in the active nutrition market with magnesium-based solutions.
Gain a competitive edge in the magnesium market To stand out, brands must meet consumer demand for effective, science-backed ingredients. Albion®
Minerals’ magnesium Magnesium can help overcome barriers to sleep.
in muscle relaxation, aiding in the process of winding down before bed. Additionally, magnesium supports the normal function of the stress hormone cortisol, while also contributing to mood regulation by modulating glutamine uptake at the NMDA receptor.
Fuel performance during the day Beyond sleep, this essential mineral may also play a crucial role in physical performance. For example, during exercise, magnesium may prevent fatigue by moving blood sugar into the muscles and disposing of lactate. Additionally, research has shown that magnesium can help lower blood pressure, thereby enhancing cardiovascular efficiency and aerobic capacity. With more consumers pursuing an active lifestyle, this presents brands with an exciting opportunity to
bisglycinate chelate ingredient can help brands succeed in this space: 1. Clinically proven absorption: Albion® Minerals’ magnesium bisglycinate chelate has been shown to increase absorption rates up to five times greater than other magnesium salts, as well as demonstrating safety and tolerance in patients.
2. Enhanced bioavailability: Albion® Minerals’ magnesium bisglycinate chelate is shielded by the amino acid glycine, protecting it from gastric breakdown and supporting enhanced absorption across the intestinal wall.
3. Versatile delivery formats: Suitable for a range of applications – including tablets, capsules, softgels, gummies, bars, sachets, powders and beverages – Albion®
Minerals’ magnesium
bisglycinate chelate caters to diverse consumer needs.
To discover how you can optimise growth with Albion®
Minerals’ magnesium bisglycinate chelate visit our website.
www.balchem.com Ingredients Insight /
www.ingredients-insight.com Minerals
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