Company insight
The perfect partner for sodium reduction
Most have heard of Saltwell and may already be aware that it’s a natural sea salt with 35% less sodium than traditional salt. But that’s not where Saltwell’s story ends. Ingredients Insight takes a closer look at the multitude of benefits of this 100% natural ingredient.
Producers around the globe choose Saltwell for its functionality and its great taste.
hat’s in a name? Some ingredient names arouse suspicion in health-conscious consumers. For example, many low-sodium salts are blended artificially with potassium chloride, which to a consumer is technical-sounding and associated with health risks. With Saltwell, products can bask in the halo effect of a true clean label. Depending on which continent it is sold in, when using Saltwell only naturally reassuring declarations like “sea salt”, “salt”, “reduced sodium sea salt” or “reduced sodium salt” need to appear on the packaging. These declarations are not only perceived by a consumer to be better, but the nutritional information on the labels will also reflect a substantial reduction in sodium. And that means in many cases not only can customers benefit from a cleaner, shorter label but also an improved Nutri-Score, a better traffic light or Facts Up Front nutritional label.
W Universally accepted
Wherever customers are in the world, Saltwell can be used with confidence. Its production facilities are approved by the FDA, BRC certified, halal and kosher certified and GFSI recognised. It’s a truly international ingredient, fulfilling stringent food safety standards across the globe.
Ingredients Insight /
www.ingredients-insight.com
Saltwell is used by producers in the US, Canada, UK, Asia, Europe, Australia and New Zealand, Ireland, South America and Africa, from large multinational to local independent brands. When using Saltwell, products can be exported and swiftly accepted in all markets.
Naturally great taste
A key reason why food producers around the globe use Saltwell is because of the taste it provides naturally, alongside its superior functionality. In sensory analysis, participants reported that Saltwell tastes just like ordinary salt.
Superior functionality and quality The unique single grain composition of Saltwell means there is no grain separation in storage or in processing. Meaning there is no inconsistency in flavour or nutritional profile. It maintains yields and increases succulence in processed meats.
Each grain of Saltwell is formed naturally and is not artificially processed. Sodium, potassium and minerals sourced from an underground sea crystallise into a single unique grain. Chemicals or additives are never used to produce Saltwell, just the power of desert nature and advanced purifying process at the company’s BRC
certified and FDA registered processing site in Cyprus. Saltwell’s exceptional quality has been globally recognised with certification to ISO 22000, ISO 9001 and ISO 14001 standards.
Simple to use
Saltwell make reducing sodium easy, and no complicated reformulations are needed. Saltwell can be switched 1:1 with ordinary salt; it’s that simple. And it mixes well with ordinary food grade PDVs salts, too. This means it can be seamlessly incorporated into any formulations, whether wet or dry applications, Saltwell is simple to use.
The complete package in sodium reduction
Saltwell has all the qualities and credentials to bring simple, great-tasting sodium reduction to products. Everyone in the organisation will appreciate its benefits: from quality control and product innovation to the sales and marketing department. Saltwell is a great partner to drive more success in the food manufacturing industry. Learn more about Saltwell’s global network of specialised partners and distributors to support sodium reduction goals.
www.saltwellsalt.com 69
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