DEFINING THE QUEENS BRAND
The new Queens University brand can be broken into two components — the visual elements and the messaging. The visual elements include bolder designs and shapes, including eye-catching fonts that can be customized based on the audience. Some of the bolder colors, too, can be played up or down depending on the audience. Some new complementary neon colors support the primary colors – navy, white and gold – and help Queens stand out to prospective students currently in high school.
Campus Rollout and the Brand's Future
In mid-March, students, faculty, and staff celebrated the launch of the new Queens brand during an on-campus event that featured food, photo props and giveaways of newly branded items. During the prior week while students
“We have launched a new brand for our university that
will continue our momentum as an institution, aligns with our Strategic Framework, and helps our transformation into the leading national private university of Charlote,” said Adrienne Amador Oddi, vice president of strategic enrollment and communications. As part of the brand, you’ll also see a change in messaging,
and just like the visual elements, it’s also bolder. Oddi continued, “You’ll hear us talk more about how ‘Royals
Rise.’ We’ll be telling more stories and creating more content that elevates our academic excellence, from our distinctive general education for undergraduates to our personalized and flexible approach to graduate education. Across the entire academic experience, we create experiences that allow students to figure out who they are and who they want to become.” The brand includes more stories that strengthen and highlight the Queens connection to the Queen City, including work in and around Charlote, along with opportunities to bring Charlote to campus through events like Arts at Queens and the Learning Society. Expect to hear more about the access students have to career-making experiences like study abroad, internships and civic engagement. As a university, Queens continues to see so much positive
momentum, from the launch of the Charlote Talent Initiative to NCAA Division I athletics to positive signs in enrollment. Now, Queens has a new brand to help continue this momentum, a brand that will show everyone — here in Charlote, around the region, and across the country and beyond — how Royals Rise.
were away on spring break, workers were busy installing newly branded banners on light poles, new entrance banners along Selwyn Avenue and other new elements. Visitors to campus can expect to see plenty of the new brand popping up around campus, from new signage to banners and more. New merchandise will be hiting the bookstore soon, and a redesigned website is coming in the fall.
As part of the brand work, entirely new
branding was also introduced for Queens University Athletics. One of the first visible signs was on the refinished basketball court in Curry Arena. A new “Q” mark featuring Rex took center court, with “Queens” in a new brand font bookending the court. Fans can expect to see more Athletics marks in the coming months.
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