YOUR COMPANY’S FUTURE THE ROLE OF FEMALES WITHIN
THE TAXI AND PRIVATE HIRE INDUSTRY
It’s been another busy month at Albatross Cars as we
head into the
Christmas period, a period that all taxi firms look forward to with both excitement and a bit of apprehension!
To begin with, we’re extremely proud to announce that Albatross Cars won the ‘Marketing’ award at the Taxi Summit awards last week! It’s a testament to the incredible team we have here at Albatross Cars and vindication of our marketing strategy over the last few years.
My hope is to share some of that combined knowledge with other private hire and taxi firms throughout the UK to help your taxi company grow.
The private hire and taxi industry is facing an existential crisis and its vital that we all unite and speak with a single voice. That’s the reason for this column and why I will do my best to impart some wisdom that will help your company to grow.
Albatross Cars also hosted an in- augural ‘Cricket Tournament’ last month, which follows
a long-
running commun- ity sports initiative that we’ve been running for a few months alongside Derby County football club.
This culminated in a one-off match between taxi drivers throughout Derby and staff at Derby County in what has been a very successful way of bringing the local Derby community together, as well as encouraging exercise and promoting a healthy lifestyle for our taxi drivers
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My focus this month will be on the role of females within the taxi industry, following the launch of an organisation called “Females in the Fleet” last month.
The lack of females in our industry is connected directly to the driver shortages that the taxi trade faces and by recruiting more females into the fleet, we can solve this supply issue.
For this article, we’ll explore the opportunities available through increasing females in the fleet as well as some of the unique challenges that women in our industry face and what taxi firms can do to increase the number of female drivers.
FEMALES IN THE FLEET
The Females in the Fleet initiative is a membership- based association in the UK that provides support and services to professional female drivers in the taxi and private hire industry.
We are proud to have signed the Charter which pledges Albatross Cars to actively encourage, train and mentor women to join the industry and provide a safe working environment for females in the fleet.
The recent cost of living crisis has put a huge burden on households and unfortunate as it is, it’s now become necessary for households to look to do some extra work to make more money for the family.
Many taxi firms continue to face driver shortages resulting in longer wait times and cancellations.
An opportunity lies in increasing the number of female taxi drivers and that’s why it was great to see “Females in the Fleet” (FITF) launched by Rachel Dale, of AAA Taxis in Hertfordshire, who is
DECEMBER 2022 PHTM
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