ACKNOWLEDGING ACHIEVEMENT


Bringing the industry together with shared goals is to the benefit of all and we’re working very hard towards this.


Q: What has the response been to the Taxi Alliance so far?


A: Very strong. On the last count, we were well over 39,000 licences and this apparently makes us the largest alliance of its kind anywhere in the world, which is something else we are very proud of.


Q: What has happened since you launched?


Of course, the technology itself is also central. We delivered a truly break-through product that changed the way in which taxi companies worked and helped them to transform digitally.


The reliability of the system too is important. We are able to handle massive amounts of bookings because our system never fails. 99.999% up-time is unrivaled in the market and this stability has helped us build something that most other companies can’t achieve in terms of volumes of bookings.


Indeed this has also helped the ease of growth we provide to our own customers. We help them grow and so the combined result on our system grows ever bigger too.


Q: The Taxi Alliance launched back in March of this year. Why have you brought this new model forward?


A: We wanted to bring security to the market. We heard our customers’ fears that their dispatch providers could or would sell out to competitors in the taxi industry and listened to them when they asked us to do something about it.


We felt this kind of uncertainty around the software on which taxi companies run their businesses was very unhealthy for the industry. Our customers asked us to bring some certainty that taxi companies could confidently continue to build their businesses on a platform which continues to champion the taxi and private hire trade.


We’ve done that through a number of different legal structures built into the Taxi Alliance. What we’ve done now gives us a great opportunity to leverage the strength we have in numbers and to engage widely through collaboration.


PHTM DECEMBER 2022


A: We’re really just getting started. There was a tremendous amount of legal work involved in getting the Taxi Alliance over the line. Too much! Really it was very onerous and necessarily so, as it is a particularly complicated legal structure designed for mutual benefit.


That first phase is now over, for the most part, and over the last months, we’ve been working on setting up structures and initiatives that will help the Taxi Alliance achieve its goals.


A Board of Directors including directors from taxi companies has been set up and meeting since the beginning of the summer.


We’ve also established a Product Council that has ten people from taxi members sitting on it. The Product Council’s role is to help shape the development of the iCabbi product for the UK and Irish markets by providing feedback directly to the product team at iCabbi.


The council met for the first time on 1st December and it was a very enthusiastic session. Now we’ve done all the structural and legal parts I believe we’re at the end of the beginning and look forward to really pushing on in 2023 to achieve what we can.


As such we’re working on initiatives to derive value from our power of numbers right now and of course, from a product perspective, work is underway on developing sophisticated networking functionality for the Taxi Alliance to members.


PHTM congratulates iCabbi on this significant achievement of one billion bookings.


www.icabbi.com 11


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