ACKNOWLEDGING ACHIEVEMENT ONE BILLION BOOKINGS MILESTONE AT iCABBi
Q: As a founder of iCabbi, how does hitting a milestone such as one billion bookings make you feel?
Last month, iCabbi surpassed one billion rides on its dispatch platform. It’s a significant milestone, contributed to by over 500 taxi companies in the UK and Ireland.
iCabbi disrupted the traditional taxi industry here with the first fully-cloud-based software and SaaS solution over a decade ago. It has transformed companies across the UK by empowering them to automate, optimise and grow their fleets, and holds a sizeable chunk of the market.
A: Proud. I know that’s the obvious answer, but really you don’t get to feel proud every day, or at least you don’t stop to think about what you take pride in. Reaching a milestone like this gives us that point of reflection and the feeling I have is very much a swelling of pride and wonder and satisfaction too, and gratitude.
Our hard work has resulted in something truly noteworthy. The data point itself isn’t that relevant, but what it represents is. We’ve helped lots and lots of taxi companies to not just manage but transform their businesses. It is a great feeling.
Q: Tell us a little bit about yourself, Bob? How did you come to work in the taxi industry?
A: In four words, a friend got lost!
I had been working in a family publishing company for a number of years heading up a project to modernise the business and bring it online and we were early entrants into the consumer facing app and cloud based web industry.
The core business was hotel and restaurant guidebooks and we had a very good reputation and as a result a wide network in the hospitality industry.
More recently, it launched the Taxi Alliance, which now represents over 39,000 licences and is the largest alliance of its kind in the world. This is a joint venture between iCabbi and the independent taxi and private hire industry in the UK and Ireland, designed to deliver security and strength to the industry.
We caught up with iCabbi founder and CEO of the Taxi Alliance, Bob Nixon, to take a look back on those one billion bookings and look forward to the next billion and beyond.
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Gav got lost in Portugal in summer 2009 with his girlfriend, he had the idea there and then for creating a taxi app in Ireland. Given the potential to generate trips from hotels, restaurants, and pubs there seemed to be a good opportunity for us to work together. It all turned out a long way from how it was initially envisaged but that’s not unusual for technology start- ups and it’s been one enjoyable roller coaster ride.
Q: What are the main factors you attribute to the success of iCabbi in the UK?
A: Definitely I would say strong relationships. It’s about people and we have always tried to be honest and fair and take good care of our customers. Customer success is at the centre and focusing on this has led to us building up such a large customer base.
DECEMBER 2022 PHTM
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