PEOPLE People News


Amazon; and Ellie Norman, Director of Marketing & Communications, F1. El Sibai who joined DDF’s marketing


department in 2000 said: “It is a privilege to be considered in such esteemed company and I am delighted to highlight the role of women working in the sports industry in this part of the world. “Under Colm McLoughlin’s leadership,


Fiona Rayner tasked with Blackjack Intl. expansion Blackjack Promotions has promoted Fiona Rayner (née Tindall) to Head of Experiential & International Operations. In her new role, Rayner (pictured above)


will be responsible for supporting travel retail and domestic accounts across Ireland, increasing Blackjack Promotions’ growth and operational efficiencies in the MENA region, and aligning capabilities with its UK operation. She will split her time between the


company’s London Heathrow headquarters, Dublin and Dubai. Rayner joined Blackjack Promotions in


2016 from World Duty Free and was swiftly fast-tracked into the newly created role of Head of Domestic Retail, presiding over Blackjack’s retail division.


sport and sports sponsorship have been an integral part of Dubai Duty Free’s marketing strategy since the launch of the business in 1983.”


Regional Manager Europe. Serrano, who has replaced the retired


Jürgen Mortzfeldt, joins from the Premium Cigar Division. He reports directly to Christian Münstermann, Global Duty Free & Export Sales and Marketing Director. The appointment bolsters Imperial


Brands’ growing Global Duty Free team, which is led by Jorge Arias and based at the company’s new headquarters in Madrid. “We have an incredibly strong team to


take Imperial Brands Global Duty Free & Export into the next phase of our growth and development globally,” commented Münstermann.


The Macallan names Igor Boyadjian as its new MD Edrington has announced former global travel retail head Igor Boyadjian as the new Managing Director of The Macallan and member of the Edrington executive team, effective 1 April. Boyadjian succeeds Scott McCroskie in


the position following his appointment as Chief Executive Officer of Edrington. Currently Managing Director, Asia Pacific


& India, Boyadjian joined the company in 2017 to lead its global travel retail division having worked closely with the organisation through its joint-venture partnership with FIX Wines & Spirits (Edrington FIX Middle East).


Sinead El Sibai in top 10 ‘influential women in sport’ Dubai Duty Free’s (DDF) Senior Vice President of Marketing Sinead El Sibai (pictured above alongside Swiss Tennis champion Roger Federer) has been voted as one of the top ten ‘Most Influential Women in Sport 2019’ in a poll conducted by iSportconnect. Joining El Sibai on the list, released to


celebrate International Women’s Day (8 March), is tennis champion Serena Williams; Mary Davis, CEO, Special Olympics; Marie Donoghue, Vice President of Sports Video,


APRIL 2019


Alan Brennan joins forces with dcactiv to unveil dcGTR Experienced travel retail industry executive Alan Brennan (pictured above) has partnered with leading retail design and shopper marketing agency dcactiv to launch dcGTR. Conceived following a series of meetings


between the former Nestlé Global Head of Sales and dcactiv Managing Director – Associate Partners Rob Thorpe, dcGTR uses 3D virtual reality/ augmented reality technology to enable businesses to capture more efficient and effective shopper intelligence and drive travel retail purchasing. The technology can be used to create,


Alberto Serrano joins growing Imperial Brands team Imperial Brands Global Duty Free & Export has appointed Alberto Serrano (above) as


test, measure and develop virtual retail environments, brand activations, point- of-sale material and integrate digital and physical touchpoints with target shopper groups across multiple nationalities. “All of this can be achieved in a cost-


effective process, and prior to any major capex on retail projects such as new store design, renovation and brand activation,” Brennan told TRBusiness.


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