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COUNTER INTELLIGENCE Some of the best in April Bacardi GTR talks up potential in the Americas and cruise


the cruise channel as ‘especially exciting’ for the group’s brand portfolio Geoff Biggs Regional Director Americas,


Bacardi Global Travel Retail said: “Across the Americas in 2019 we are bringing innovation and revitalisation to several liquor categories. “A range of exciting innovation is led


Bacardi Global Travel Retail reinforced its commitment to travel retail in the Americas ahead of the recent Summit of the Americas show in Orlando, highlighting


by the launch of Dewar’s Double Double and the introduction of a new Patrón bar experience at Cancun Airport, designed and positioned to increase engagement with American consumers as we continue to grow the strength of


Braun reveals exclusive Dufry Group partnership in Brazil


Germany company Braun has partnered with Dufry Group in Brazil to sell its Braun and Oral B products at RioGaleão and São Paulo Guarulhos International Airports. The partnership with Dufry in Brazil


will enable Braun to capitalise on growing airport passenger numbers and fewer import restrictions, according to the company. Braun products, along with items from


many other brands are unavailable in the Brazilian domestic market due to high import tariffs and bureaucracy. Sven Olschewski, Regional Sales Manager


for the Global Braun Travel Retail team said: “The presentation in the stores is engaging and sparks the interest of arriving


passengers. This is why we market our personal care range exclusively for and at Dufry Brazil.” He added: “We have put an emphasis on


tailored POS expansion in the arrival areas at RioGaleão and São Paulo Guarulhos International Airports.”


Travel Blue’s new accessories brand targets millennials


Travel Blue Group is planning to launch a new brand at the TFWA Asia Pacific Exhibition and Conference in Singapore this May (Basement 2, Stand G1), promising a range of Bluetooth headphones, cables, power banks and electrical adaptors. This new brand will help the company


to better connect with millennials, who are ‘liberated, independent, tech- savvy, innovative and entrepreneurial’, said


Travel Blue. “The rising importance of millennials


offers a major opportunity to plug in to consumers born into a cultural bedrock of luxury brands, but do not necessarily have the brand loyalty of their forebears,” adds Travel Blue. “This is a group of early adopters of


new trends who, nevertheless, want value- for-money.” Executive Director, Jonathan Smith


commented: “This new brand will be a major addition to our brand portfolio and is aimed specifically at consumers who know what they want, have an innate understanding of contemporary digital lifestyle requirements and will not settle for second-best.”


APRIL 2019 TRBUSINESS 51


Desigual crafts flexible ‘Grab & Go’ fixtures for travel retail


Barcelona-headquartered fashion firm Desigual has created two ‘Grab and Go’ concept furniture units to promote and sell its accessories in travel retail. A small self-service unit is designed


to merchandise smaller accessories, particularly purses and scarves and allows easy access to products on the shelves. It also boasts additional storage underneath. The large self-service unit holds bags


and backpacks, permitting products to be seen from different angles. It too has storage space. Both units are available from the end


of April and are intended to stimulate revenues at point of sale while accommodating smaller contracts in airports and other channels.


Patrón in the region. “There’s positive growth on the


Canadian/US border thanks to the stabilisation in currency rates and encouraging signs in LaTam where we are looking forward to working with operators on their new store plans. Cruise is especially exciting with strong


organic growth in the industry and several new vessels launching across major operators including MSC, Carnival Cruise Line and Royal Caribbean — we continue to build on great consumer opportunities especially for Bacardi premium rums.”


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