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TOP 10 SPENDING NATIONALITIES 8.Unlock the full potential...


Swiss travellers As


Shopping behaviour - Canadian travellers the eighth-ranked


nationality in terms of average buyer spend, Swiss travellers have the second lowest conversion rate (52%) next to Brazilians. While Swiss footfall (39%) is only marginally higher than British travellers (36%), the purchase level across both nationalities is relatively low (20%). However, Swiss travellers are more likely than any of the other top 10 nationalities to make a purchase decision while they are at the airport (16%). The top visited category is perfume (43%), which also applies to purchases (25%).


9th Alcohol


Souvenirs & Gifts


Confectionery Fashion &


9.


Accessories Perfumes


25% 19%


8% 11% 14%


Canadian travellers Canadian travellers have the


accolade of ranking second (94%) when it comes to conversion, a mere three percentage points behind UAE travellers. Like their Emirati counterparts, Canadians display a particularly impressive footfall to purchase rate with alcohol (25%) chief among their basket preferences. They are also second to the Chinese in terms of average number of categories visited (3.6) only and are marginally behind them in terms of the number of categories purchased (2.8). An increase in demand for non-stop, long-haul routes from the likes of Toronto and Vancouver to Hong Kong, Tokyo and New Delhi is sparking new opportunities for Canadians to shop and spend.


Shopping Behaviour – Canadian travellers Source: m1nd-set Business Intelligence Service.


10.


Japanese travellers Outbound Japanese travel


Methodology:This content is for subscribers only. Shopping Behaviour – Japanese travellers


has been on a steady single-digit growth curve in the last three years. According to data from the Japan National Tourism Organization, Japanese overseas travel volumes jumped by 6% to 18.9m in 2018. Indeed, health intra-Asia trips continue to prove important to countries including South Korea, where the Japanese (among other Asia nationalities) has helped to dampen the severe hit on Chinese passenger numbers at the height of the THAAD anti-missile crisis in 2017. On home soil, travel retailers at Japanese airports have been reaping the rewards at airports. This follows the introduction of the country’s first arrivals duty free shops at the likes of Narita and Kansai. Souvenirs and gifts (26%) rank as the most popular category, with half (50%) of travellers choosing to make a purchase before leaving for the airport. Japanese travellers visit an average of 1.9


*Data used for this report has been shared with TRBusiness exclusively by m1nd-set from its Business 1ntelligence Service (B1S). Rankings are based on average spend per passenger delineated by wallet and not market size.


10th


Souvenirs & Gifts


categories with the average number of categories purchased at 1.6. «


To receive a full digital copy of the April issue, plus 12 monthly print editions and the critically acclaimed TRBusiness Top 10 International Operators Report, please visit


Shopping behaviour - Japanese travellers


The research covers around 80,000 interviews with duty free shoppers worldwide conducted through face-to-face intercepts at the world’s largest airports over a 12-month period.


Skincare APRIL 2019


Confectionery Perfumes Alcohol


10% 10% 11% 12%


www.trbusiness.com/subscriptions 26% Source: m1nd-set Business Intelligence Service. TRBUSINESS 37


Chinese travellers rank first among nationalities in terms of average buyer spend.


Canadian travellers are second to the Chinese in terms of average number of categories visited (3.6) only and a marginally behind them in terms of the number of categories purchased (2.8).


TRBusiness


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