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ales of Jewellery, watches and fine writing in GTR rose +4.7% to $5.7bn in 2017, according to

figures from Generation Research. The growth trajectory continued in

2018 with sales in the category rising +5.1% in Q1 to $1.8bn compared to the same period in 2017. Despite the seemingly positive

trading environment, suppliers admit that it has not been easy to keep up with fast-moving consumer trends whilst having to contend with internal and external challenges. For example, the newly appointed

Head of Global Travel Retail, for Daniel Wellington, Helen Wong acknowledges the growing demand for affordable luxury in travel retail, but tells TRBusiness that the industry as a whole needs to work on its approachability: “As a category, work needs to be done to ensure luxury high-end products are presented in a way which makes them approachable and entices consumers in travel retail environments. “Moving forward, we look forward

to working closely with our partners to define affordable luxury and bring stronger retailtainment into travel retail spaces.” The Swedish watch brand

A Daniel Wellington pop-up at Hong Kong International Airport. This content is for subscribers only.

of a large-scale roll-out of shop-in- shops and boutiques. “As we step into 2019, the focus will remain on the retail experience in stores and elevating the presentation of Daniel Wellington in a manner authentic to the brand, within the reality of travel retail environments.”

places strong emphasis on digital engagement across platforms such as Facebook and Weibo and reaches more than 50m fans each month. “We look forward to bringing this level of engagement and excitement in stores to create an authentic connection with travellers.” Reflecting on the DF&TR

performance over the past few years, Wong reveals exponential growth. The brand’s travel retail presence actually doubled in 2018 on the back

APRIL 2019

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Consumers going for gold As far as trends are concerned, global fashion jewellery brand Buckley London says it has noticed a massive shift towards gold, which became just as popular as rose gold for Buckley in 2018. “In light of our spring/summer

this emerging trend, we have adapted our design focus and introduced gold- plated collections to

range,” says Amy Donlon, Head of Sales and

Marketing, Buckley London. “These include Goulding, Bailey

Rae, Eyre and La Havas. We also recognise the importance of continuing to apply our unique selling point of offering competitive

a year of growth in 2018 with the launch of its first men’s collection, cites competition across the market as a significant challenge. “There are many good brands out there,” adds Donlon. “This is why we feel it is important to continue introducing innovative high-quality products and ensure we are consistently offering affordable price points. “We are also developing

our packaging to elevate the product offering, especially our gifting range.”

“As a category, work needs to be done to ensure luxury high-end products are presented in a way which makes them approachable and entices consumers in travel retail environments.”

Helen Wong, Head of Global Travel Retail, Daniel Wellington


Left: Infinity & Co grew duty free and travel retail sales by around 50% in 2018.

pricing without compromising on quality, which is as high as ever.” Buckley London, which enjoyed


Competitive jewellery and watches category on upward trajectory

Increased competition across the jewellery and watches segment is pushing suppliers to cultivate a unique and premium offer for the DF&TR market, as they work with retailers to keep up-to-date with the latest trends. Andrew Pentol reports.

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