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TOP 10 SPENDING NATIONALITIES Shopping behaviour - South Korean travellers d Unlock the full potential... Shopping Behaviour – S. Korean travellers 6% %


% %


Source: m1nd-set Business Intelligence Service.


to South Korea. Hub Incheon International Airport posted growth of +14.8% to $2.4bn in 2018 and Korean passengers accounted for the greatest share of sales (48%), followed by the Chinese (36%) and Japanese (3%) in H1 2018. Similar to Chinese travellers, South Koreans rank highly when it comes to footfall (56%), purchase (51%) and conversion (92%). A high propensity of South Korean travellers decide to buy before leaving for the airport (53%), outpacing decisions to purchase in store (31%). In a result akin to the Chinese, 89% of South


Korean buyers plan their purchase. However, they prefer alcohol (16%) ahead of perfumes (13%) and skincare (12%), the last two categories of which are rated highly by the Chinese.


3. Spending between $150 and $200 4.


Hong Kong travellers Souvenirs and gifting items


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emerged as the most visited (45%) category for Hong Kong travellers, while confectionery is the top purchased (36%). Gifting (49%) and self-purchases (37%) are popular, while an equal number opt to purchase for sharing or on behalf of others at 7% each. Shopping rates were not specified for this demographic, but it is likely to be similar to the Chinese in terms of footfall, purchase and conversion metrics. Interestingly, visits to the makeup and perfume categories sit lower at 24% each compared to


Footfall (53%), purchase (51%) and conversion (97%) metrics are healthy among UAE travellers, with the conversion rate the highest among the nationalities in this report.


TRBusiness Source: m1nd-set Business Intelligence Service. 34 TRBUSINESS APRIL 2019 www.trbusiness.com/subscriptions


droves and LatAm DF&TR is well- placed to accommodate demand


Top 10 by average wallet share


Chinese travellers, who visit makeup and perfume sections at 46% and 45%, respectively.


5.


Brazilian travellers Brazilian travellers buy in their


due to its high prevalence of land border shops (Puert0 Iguazu, Rivera, Ciudad del Este etc.) and emphasis on arrivals duty free. Market dynamics mean Brazilians – like other South American travellers – make a high volume of trips within the region, meaning sales at international


UAE travellers In third place, travellers from


the United Arab Emirates (Abu Dhabi, Dubai, Sharjah, Ajman, Fujairah, Ras Al Khaimah and Umm Al Quwain) remain a critical duty free spending source, in the Middle East and globally. Hubs Dubai International and Abu Dhabi International


continue to grow passenger traffic levels exponentially – the former recently cemented its position as the globe’s number one airport for international pax volumes with 89m handled in 2018 – and both are poised to benefit from new infrastructure developments at their respective terminals. Point-to-point international connections are also satisfying increased demand for air travel. Indeed, travellers from the Arabian peninsula and Middle East are discerning in their purchasing tastes, notably in fragrances and cosmetics. Perfumes (24%) are most popular, while fashion & accessories (16%) are also favoured. Once again, footfall (53%), purchase (51%) and conversion (97%) metrics are healthy among UAE travellers, while the conversion rate is the highest among the nationalities in this report. Unsurprisingly, Perfumes are the most visited (60%) and top purchased category (58%). Following is confectionery in terms of visits (33%) and purchasing (34%). Makeup records a similar level of visits (33%) and a slightly lower buying rate (26%).


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