TOP 10 SPENDING NATIONALITIES


airports such as São Paulo, Buenos Aires Ezeiza and Santiago remain strong. Ranking behind Hong Kong travellers in the $150-$200 category, Brazilians prefer self-purchasing (56%). Perfumes (38%) and alcohol (20%) are the categories of choice. While many Brazilians choose to purchase before leaving for the airport (47%), a close number opt to


6th Perfumes


more of a trend towards impulse. However, conversion (46%) ranks as the lowest among the top 10. A strong volume of Brazilians plan their purchase (84%), but planned visits were lower (44%). With the country’s economic fate pinned delicately to stability of the real and post-election changes made by the government to stimulate growth, the future of Brazilian travel – and associated average spend levels – will be subject to increasing scrutiny in the coming months.


in store (40%). This suggests 10%


Alcohol


Souvenirs & Gifts


Confectionery Fashion &


Accessories 9% 6% Source: m1nd-set Business Intelligence Service. 6. 7.


Russian travellers The revival of the outbound


Russian travel market has been an encouraging trend in the past 12- 18 months. However, operators


and suppliers alike are under no illusions that a return to the glory days of high incremental spending is perhaps a thing of the past. That has as much to do with the evolving nature of duty free spending behaviour, influenced heavily by digital, as anything else. The ratio of categories visited (2.8) to categories purchased (2.1) makes for positive reading. A healthy conversion rate (70%) off the back of footfall (48%) and purchase (34%) shows Russian travellers, once instore, have a good chance of converting from visitors


Spending between $100 and $150


UK travellers Ranked second in terms of


market share in last year’s report, British travellers have a lower conversion level (57%) compared to some of the other nationalities. What is immediately apparent from the data is the lack of an outright purchase driver, with self-purchasing (43%) and gifting (40%) almost on par with each other. Interestingly, perfumes (45%) and alcohol (40%) were the most visited categories, but the reverse was true when it came to purchasing, with alcohol (33%) favoured over perfumes (26%). The decision to purchase before leaving for the airport (46%) is slightly more prominent than shopping at the duty free store. However, when a decision to purchase is taken it appears to be a firm one, with 75% of buyers planning their purchases versus 41% who plan to visit the shops. The enduring political turmoil surrounding Brexit [at the


7th Perfumes


Tobacco Alcohol


Souvenirs & Gifts


APRIL 2019


Fashion & Accessories


23% 20%


8% 9% 10%


This content is for subscribers only. Shopping Behaviour – UK travellers


time of writing the UK Parliament had rejected the withdrawal deal for a second time, while also moving to rule out a no-deal and voting in favour of delaying Brexit - Ed] means Britain is entering new political territory. The outcome with regards to future travel and spending is hard to predict. A hard Brexit should pave the way for the restoration of duty free sales between the UK and Europe, which


would represent a significant boost to the industry.


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Shopping behaviour - UK travellers www.trbusiness.com/subscriptions Source: m1nd-set Business Intelligence Service. TRBUSINESS 35


What is immediately apparent from the UK traveller data is the lack of an outright purchase driver, with self-purchasing (43%) and gifting (40%) almost on par with each other.


TRBusiness


to buyers. Alcohol and perfumes rated as the most visited categories at 55% and 54%, respectively. Self- purchasing (45%) was the most prominent purchasing behaviour, alongside gifting (39%). According to the latest preliminary passenger traffic data from Russian aviation authority Rosaviation, Russian airlines handled 7.4m passengers – a +9.2% increase year-on-year. Of that number, flag carrier Aeroflot carried almost 2.6bn (+15.9%), underpinning Russian aviation’s rude return to health.


20% 34% Unlock the full potential... Shopping behaviour - Russian travellers Shopping Behaviour – Russian travellers


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