RESIDENT ADVISORY COUNCIL Brookdale Senior Living
As noted in their Charter, the Brookdale National Advisory Council (NAC) is comprised of residents from Brookdale Independent Living communities throughout the United States. Council members bring unique knowledge of the resident experience to Brookdale senior management and help guide the organization toward its stated mission.
The NAC provides accurate and timely perspectives on their communities and suggestions that help improve and enhance the resident experience. Members must have a positive attitude based on respect, partnership, and collaboration, and must possess an enthusiasm for serving and representing the interests of residents in Brookdale communities across the country. Members serve on a voluntary one-year term with no compensation.
By enlisting the help of the NAC, Brookdale ensures management has direct feedback from residents, who leverage their life experience skills, function as a council, and provide suggestions on how the resident experience can be improved. Their feedback was critical during the pandemic.
An added benefit of the program is that by being a part of the NAC, members are given a sense of purpose and the assurance they are making a real impact with leadership in an organized way. As one council member commented, “I learned so much more about the company that I can now share with our community. I was most impressed with the directors we met and their interest in our opinions. They seemed sincere in efforts to improve marketing and the resident experience.”
Forming a council with residents is a best practice that can be replicated in a large or small way. By elevating it to a national level, Brookdale Senior Living has provided their independent living residents with a broad opportunity to serve and provide feedback in their role.
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Resident volunteers of the Brookdale National Advisory Council collaborate with management and provide resident feedback, suggestions and solutions to improve the community experience.
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