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2022 BEST OF THE BEST AWARDS


RECOGNIZING INNOVATION THAT IMPROVES THE FUTURE OF SENIOR LIVING


The Argentum Best of the Best Awards recognize innovative programs, products, and services that solve a particular challenge or advance excellence in senior living. For 2022, recipient communities were selected that showcase how problems can be solved with simple solutions or existing technologies, for their unique approach to resident engagement and education, and for improving the resident experience.


FLEXCHOICESM Discovery Senior Living


Introduced in mid- to late-2021, Discovery Senior Living rolled out FlexChoiceSM


in select communities to help residents better use existing available services. It provides freedom and flexibility, rather than requiring “bundled” programming such as meal plans and all-inclusive service packages. With three tiers of program options, FlexChoiceSM


allows each resident to choose which is best for their specific needs. This new approach is appealing to an incoming generation of residents that place a priority on experiences in addition to security, comfort, and access to health care.


“We know the Boomers are coming and that they want options and customization. We also know they only want to pay for what they use,” said Richard J. Hutchinson, chief executive officer of Discovery Senior Living. “As an industry, it means we have to get away from that ‘silo effect’ where products and services are part of standard, one-size-fits-all packages. That’s senior living 1.0, and it's just not the world we're living in anymore.”


is expected to provide better visibility and insight regarding consumption patterns at the individual and community level. The infrastructure investment was negligible as the program helps residents optimize existing services offered by their respective communities. The increased efficiency, however, will assist operations in optimizing costs for resources that include labor, food, beverage items and more as usage patterns are studied.


In addition to allowing for a more personalized experience, over time, FlexChoiceSM


The program’s adoption rate in pilot communities in Florida, Texas and elsewhere was between 50 – 70 % in the first several months following deployment. Early traction signaled acceptance among the resident population and FlexChoiceSM


has been utilized as a selling


point by sales team members at the community and corporate levels who use the new tool to convert leads to move-ins.


Residents use FlexChoiceSM


Dollars to access a full menu


of a la carte experiences ranging from dining to fitness and recreational activities.


SEPTEMBER/OCTOBER 2022 ARGENTUM.ORG 35


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