VOLUME 25, NUMBER 6
CONTENTS 32 MEETING PEOPLE WHERE THEY ARE
Highly personalized, creative approaches stand out in this market. Here are ideas on how to use data and examples of inventive campaigns. Plus: A leader shares her path from sales to CEO/COO.
DEPARTMENTS
CONSUMER CHOICE
44 Change Agent: Ageist Media brand strategist Colleen Scholer downloads data on what motivates the 50+ audience.
OPERATIONAL EXCE LLENCE
46 Thought Leader: Online reputation management expert Chris Abraham shares tips to boost your community without draining resources.
MEMORY CARE
42 Novelist Marita Golden brings fellow award-winning writers together in a new anthology of Alzheimer’s stories.
3 EDITOR'S LETTER
38 FROM THE EXECUTIVE DIRECTOR'S DESK
40 Q&A WITH THE EXECUTIVE DIRECTOR
48 ARGENTUM ADVOCATES FOR YOU
52 PEOPLE AND PLACES
Be sure to visit
argentum.org and subscribe to receive Argentum Daily, our daily e-newsletter, for access to the latest news, research, and initiatives related to senior living.
CONNECT WITH ARGENTUM
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argentum.org/twitter argentum.org/linkedin NOVEMBER/DECEMBER 2019
ARGENTUM.ORG 5
6
A CERTAIN SENSE OF PLACE: 2019 SENIOR LIVING BY DESIGN AWARDS
Winning communities celebrate the unique distinctions of location and culture.
48
KICK START YOUR OWN GRASSROOTS CAMPAIGN: INVITE A LEGISLATOR OVER
It’s an election year. Here are tips on advocacy from a longtime leader.
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