CASE STUDY: FOX GROUP
Established in 1932, Fox Group has grown into a £120m-plus business employing more than 600 people. However, years of expansion and acquisitions had left the brand fragmented, with multiple variations, seven websites and 13 misaligned social media channels.
D&M Creative was tasked with consolidating the Fox brand, developing a clear group identity, supported by extensive brand guidelines, and took on the role of brand guardians to ensure long-term consistency.
This foundation is enabling a full digital transformation, including the creation of multiple new websites and the consolidation of all digital platforms into a unified presence.
A CLEAR AND IMPACTING BRAND CAN BE THE DIFFERENCE
The past year has highlighted a clear shift in how businesses approach their identity.
Branding isn’t a surface-level exercise, it sits at the heart of how organisations communicate, grow and compete. At D&M Creative, branding underpins everything the agency delivers.
As technology continues to reshape marketing strategies, brands need to be sharper, more consistent and more strategic than ever.
D&M Creative has evolved alongside this change, combining strategic thinking with creative excellence to build brands that not only look strong but perform commercially.
The team is made up of brand strategists, designers, developers and digital specialists who work collaboratively to deliver measurable results.
This integrated approach has helped drive significant growth for the business is the last 12 months.
Morgan Rothwell, managing director at D&M Creative and a chartered marketer, says: “Branding is far more than visuals.
“It’s about positioning, perception and creating something that connects with
the right audience. A strong brand is fundamental to business growth.”
This thinking is reflected in the agency’s client work. D&M Creative began 2025 with a major rebrand for Fox Group, delivering a group-wide transformation already driving results across multiple channels.
D&M’s work with Daniel Thwaites Brewery has balanced technology with digital impact while delivering and maintaining more than 110 websites for their pubs.
Meanwhile projects at Ribblesdale Park have elevated its brand to match its premium offer and in turn delivered increased bookings.
In today’s crowded market, a clear and impacting brand can be the difference between standing out and being overlooked.
D&M Creative continues to invest in its capabilities, achieving Google Partner status alongside Meta and LinkedIn certifications.
As Damian Greenwood, creative director, says: “It’s not enough to make things look good. Branding needs to connect, communicate and deliver real results.”
As the industry evolves, one thing is certain: strong branding is no longer optional, it’s essential for growth.
The rollout continues across the group, including all new acquisitions.
Results: A cohesive, professional brand that reflects the scale and ambition of the business, improves clarity, is recognisable and strengthens both internal and external perceptions.
D&M have helped
transform our branding and marketing communications. We’re now building a solid strategy, rolling it out across the whole Group and have some extremely exciting projects emerging in the coming months
Richard Kirwin, Group commercial director, Fox Group
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