Business View website and the Red Rose Awards platform.
Phil says: “We have focus on the North West but our reach is national. That’s been a priority for the past five years and I think it’s partly because we’re trusted in the area.”
“They also need somewhere to manage those leads, work them effectively and track what’s delivering results – that’s where our CRM resource comes in.”
In terms of website development, Bespoke do more than just front-end or website build work as they have agents working on technical development and integrations.
Bespoke has a focus on activity and outcomes and that shapes client relationships, particularly on the marketing side.
Francesca Houldsworth, head of marketing services, says accountability is central to the team’s approach.
“We’re accountable for delivering results for our clients – that’s our focus,” she says. “It’s not a case of taking us on as an agency and leaving us to it.
“We agree on an outcome and work closely and collaboratively to achieve it. We really invest in those relationships.”
Client relationships are underpinned by a team of 24, including 21 full-time staff supported by specialist strategic consultants.
Simon says: “We have all of those teams working together because many of our customers have all three of our services combined.
“For that very reason, it’s always a coordinated initiative.”
The agency works across manufacturing, wholesale, professional services and financial services sectors.
It also supports local authority and government- backed initiatives including Cosy Homes in Lancashire and Boost Business Growth.
Continuity is a key word for us. We’ve demonstrated steady growth, adaptability
to thrive and that’s got to be a good basis for what we will do in the next 25 years
“We stay in close contact with our clients and take responsibility for achieving defined outcomes. That allows us to build strong relationships.”
Phil Turner, general manager, says that collaborative approach differentiates Bespoke from other agencies.
“In terms of marketing for clients, we don’t just deliver activity for them,” he says.
Cosy Homes needed a bespoke CRM that managed applications from customers and supported them with management of the scheme.
Andrea Howe, energy efficiency and affordable warmth officer at Blackpool Council, says: “Bespoke delivered a highly professional service from start to finish.”
Bespoke also developed the Lancashire
Trust is also reflected in retention. Some client relationships stretch back almost to the agency’s beginnings, while many staff members have been with the business for more than a decade.
“Continuity is a key word for us,” Phil says. “We’ve demonstrated steady growth and we’ve adapted. That’s a good basis for what we will do in the next 25 years.”
Bespoke’s culture and approach to development were recognised in 2024 when it was named in the ‘Sunday Times - Best Places to Work’ list and also achieved ‘Investors in People’ accreditation.
Simon says: “We have three to five year plans for each team member to give input and help to craft themselves with the support of the business here.”
Phil adds: “It’s not a performance plan linked to their roles and responsibilities. This is a plan for them and a vehicle to try and accelerate their growth or give them goals to achieve.
“What came out of the ‘Investors in People’ and ‘Sunday Times Best Places to Work’ awards is that our people feel listened to.”
Looking ahead, the leadership team is clear that technology - particularly AI - will continue to change how digital services are delivered.
“We want to advise our clients as if we were in their shoes,” Simon says. “We see ourselves as being a forward-thinking partner for our clients and it leads to outcomes and good relationships.”
For clients, the message is one of reassurance. Bespoke is a well-established partner, operating at greater depth than ever, and focused on delivering joined-up growth for Bespoke and its customers.
Awards 2026
Venue: Park Hall Resort and Spa
Date: Friday
October 16 2026 Entries open soon
Sub36 is the platform for emerging business talent aged under 36
Marketing services
Custom web development & integrations
HubSpot Diamond Partner LANCASHIREBUSINES SV
IEW.CO.UK
entering and nominating Find out more here
about sponsoring,
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