16 LBV NEWS
THE HOME OF
CHEERS TO A GREAT BEER FESTIVAL
More than 1,300 people enjoyed the bank holiday weekend weather at Blackburn Beer and Gin Festival.
The family-friendly event at Blackburn Rugby Club was hosted by volunteers and ran from May 2-4.
It was the 10th anniversary of the festival, and it was raising vital funds for Blackburn Youth Zone.
Lancashire Business View was a sponsor and sales director Joanne Hindley was on the festival committee.
Tamara Hitchen, event organiser from Blackburn Youth Zone, said: “We are absolutely delighted with the success of this year’s festival.
“Bringing together 80 businesses and
welcoming more than 1,300 people across the weekend has been fantastic.
“A huge thank you goes to our headline sponsors Steadplan, Farleys Solicitors and Cubefunder, as well as Cardboard Box Company, and to the Blackburn Beer and Gin Festival committee, whose dedication makes this event possible.
“We need to raise £2.5m each year just to keep our doors open to over 5,000 young people. We simply couldn’t provide a safe, inspiring place to raise young people’s aspirations without the incredible support of our local business community.
“We look forward to sharing the total amount raised in the coming days.”
DELIVERING A MORE SUSTAINABLE FUTURE
By Rob Kelly
Lancashire Business View is making a significant change to its mailing process, with all future subscriber issues being delivered in paper envelopes rather than plastic polywrap.
Lancashire Business View events
Richard Slater, Lancashire Business View chairman, said: “Being more sustainable is high on the agenda for many Lancashire businesses.
“The polywrap was both recycled and recyclable but it is important to take this meaningful step forward in the magazine’s ongoing commitment to environmental responsibility, enhanced reader experience and sustainable publishing practices.”
www.lancashirebusinessview.co.uk 01254 297870
events@lancashirebusinessview.co.uk
In 12 months, Lancashire Business View uses approximately 60 kilos of recyclable poly. In turn this creates approximately 70 kilos of C02
(carbon footprint).
Joanne Hindley, sales director, said: “We want the experience of receiving our magazine
to feel as intentional and thoughtful as the content inside.
“There’s something timeless and personal about receiving a sealed envelope in the post. It invites curiosity and gives each issue a more premium, tactile feel.
“The decision to move away from polywrap offers several benefits to readers and the environment alike.”
The benefits include:
• Environmental responsibility: Paper envelopes are widely recyclable and eliminate the need for single-use plastic, supporting a more sustainable future
• Enhanced reader experience: Envelopes evoke a more personal and engaging experience, akin to receiving a letter or special delivery
• Expanded communication: The new format also allows for bespoke advertiser opportunities and subscriber notices
The envelopes are supplied and printed by The Envelopes Works, based in Blackburn.
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