36 RECRUITMENT


WRITING A GREAT JOB ADVERT


by Martin Drake CEO, Higher People


How many times have you read job adverts and thought how mundane they were?


Rarely will you have read one and actually felt excited by it and sat there with an air of hopefulness and optimism that you might be brought in for interview.


So why is it that when it comes to writing a job advert you replicate what you’ve seen a hundred times even though none have truly inspired you?


The typical advert follows a few simple rules – job title, salary and benefits, a short intro to what the company does, a list of bullet points highlighting the responsibilities, and another set stating what the qualifying criteria for application are.


All very functional… and dull!


Candidates already experienced in a role know the likely responsibilities.


But what really excites us as humans are stories. It’s an


intrinsic, deep-rooted facet yet an undeniable truth.


So, start writing your job adverts like you’re telling a story. Write it like you’re actually speaking to the reader.


Tell them about the journey the company has been on and where it’s going.


Reference the culture you’ve created and all the exciting projects on the go.


Explain how much autonomy they’ll get or how you promote from within.


Whatever all the amazing stuff is you’re doing, tell them that. Make them understand why they should be excited about applying to work with you and why this job stands out from the others.


Certainly, include a paragraph or two about what the job involves and what the application criteria are, but get creative! Tell a story and bring that advert to life!


your story together


let’s tell


Whatever your industry, create Impact and Growth with Bigtank Video Produtions


• Engaging content • Brand stories • Case study videos • Animation • Motion graphics & more


We’d love to hear from you: 01706 587401 hello@bigtank.co.uk www.bigtank.co.uk


@realbigtank bigtank-productions-ltd bigtankproductions


THE IMPORTANCE OF HONESTY


by Rob Hallam Managing director, Bigtank Productions


Since our inception as a video production company way back in 2005, there has been one consistent business ‘challenge’ that we have helped companies tackle and that has been recruitment.


More specifically, the need for businesses to attract, retain and motivate the best people in the business.


Video is the perfect, effective and increasingly expected tool for giving new recruits an honest, engaging and credible look into a business and, vitally, what the role on offer may involve.


It’s proven to deliver high-quality, relevant candidates through to an interview stage.


But the key word here is ‘honest’.


Using stock imagery of American office hot-shots with perma-tans and perfect teeth with the message ‘come and join our team’ when you are an engineering firm in Burnley (or a video production company in


Ramsbottom for that matter) will not send out the right signals.


Instead you will have people asking, ‘What are they trying to hide?’


So be sincere, honest, and reflective of the role and environment you are recruiting into, and video will work wonders for you.


We also find that spoken content from peers is far more effective than top-down messages.


In other words, recruit for telesales positions by including established telesales staff who are thriving in that role, rather than from managers saying how great the job is.


Again, being authentic and open with your content will absolutely work wonders for your organisation’s recruitment process.


Get in touch to find out more about how we can help you attract, retain and motivate the best people.


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82  |  Page 83  |  Page 84  |  Page 85  |  Page 86  |  Page 87  |  Page 88