regular and proactive communication between pub landlords and tenants and the web development team, ensures all content remains up-to-date and relevant.
D&M has three teams looking after design, development and marketing and its wide range of services stretch from social media and e-commerce to corporate branding and the production of print products.
Damian and Morgan stress that their approach of matching technology and creativity – bringing them together for the benefit of clients – is their winning formula.
Morgan, one of only 3,000 people worldwide awarded both a prestigious Fellowship and Chartered status of the Chartered Institute of Marketing, says: “We’re continually moving into new areas. For 20 years it has all been about Search Engine Optimisation (SEO), now we’re developing AEO for our clients.
“The way people are searching is changing as the result of AI. People are searching on the internet through questions and conversations. Google’s chatbot, Gemini, is a perfect example.
“So, we’re working to develop products and with our clients to help educate them about what this change can deliver for them. It’s a major shift and we want to be at the forefront of it.”
Damian, whose extensive experience includes working with some high-profile London advertising agencies, adds: “It never stops, never stands still. We’ll never get to the point where we’ll say ‘that’s it done’.
“Every three to six months there is something new to consider. If Google decides it wants to change something, everyone follows at speed.”
Both are in agreement – AI is an important tool in what they do but it can’t ever replace human creativity. Damian adds: “That is at the heart of what we do here.
“It is about using these two sides, the data we can gather and harness and the creativity we can provide, bringing them together for the benefit of our clients.
“AI can give you information from the questions you ask but it can’t give you
The D&M Creative team
something that doesn’t exist in its library. That’s where the human mind comes in.
“Our ideal approach is to harness the power of AI as a tool to enhance the capabilities of graphic designers, resulting in what I describe as a harmonious blend of human creativity and AI efficiency.”
Morgan, who had a career in the RAF before turning his attention to the world of marketing, adds: “AI can’t give
Following the success of D&M’s first acquisition, the business remains open to other opportunities. Morgan says: “It has been a big change of culture for us but has been fantastic for our growth and the bottom line.”
Damian is excited by the concept of D&M’s AI Content Creation Studio, which is currently being developed and mapped out, and what it will be able to deliver.
He says: “It will be a visually stunning studio
AI can give you information from the questions you ask but it can’t give you
something that doesn’t exist in its library. That’s where the human mind comes in
you the personality of your business. Each brand is different. We’ve a huge amount of experience and knowledge in this office and that attracts clients.
“People come to us because we are highly commercially aware and we directly focus on business development and growth.”
space, a mini-Pinewood where people can come and get creative.
“We’re working on many possibilities to stay ahead of AI with the right investment, but it will be a facility like no other in this part of the world, a real asset to anyone looking for original content. Watch this space!”
dandmcreative.com |
info@dandmcreative.com | 01282 685370 LANCASHIREBUSINES SV
IEW.CO.UK
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