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THE MAGAZINE FOR THE DRAINAGE,WATER &WASTEWATER INDUSTRIES


NEWSDESK


NADC calls for change to


furlough arrangements Trade body proposes employees to be taken in and out of furlough on a weekly basis


T


he National Association ofDrainage Contractors (NADC) has written to Rishi Sunak, The Chancellor of the Exchequer,


proposingmuch greater flexibility in the furlough scheme, allowing for employees to bemoved in and out atweekly rather than three- weekly intervals. Peter Stacey,NADC Chairman said: ‘As theGovernment starts to ease the Coronavirus restrictions it is vital that businesses are able to ramp up activity as quickly as possible to helpwith the recovery of the economy.Whilstwe applaud all thatGovernment has done to support business,we are concerned that the current furlough arrangements will inadvertently discourage drainage contractors frombringing people back towork.With greatly depleted cash resources, contractors are going to think twice before taking people out of furlough unless


they have aminimumof three weeks guaranteedwork. By amending the scheme to allow contractors to bring people in and out of furlough at aweeks-noticemanymore employeeswill be brought out of furlough sooner rather than laterwhich has to be good for business and the economy’.


NADCmembers are engaged in thewhole panoply of drainage services ranging fromhigh pressurewater jetting, excavation and repair, vacuuming and tankering, sweeping, effluentwaste recycling, to CCTV surveying, patching and lining aswell as unblocking.As the fourth essential utility service, drainage contractingwill play a vital role in the smooth re-building of the economy.


Reader Giveaway!


WinCan are delighted to again offerDrainTrader readers a poster to assistwithOperators & Engineers understanding of defects and features found in CCTV surveys of Pipelines, Sewers &Manholes.


This 2nd poster in the series based aroundWRCMSCC5Operational & Service features is available now!


Over the comingmonths a collection of posterswill be offered to give an overviewofmany features of CCTV inspection & asset information including,WRCMSCC codes,manhole inspection principles, hints and tips for septic tanks and soakaways, node types, pipe shapes &materials.


Aswemove forwardWinCan are delighted to assist the entiremarket gaining this essential knowledgewithmany aspects of inspection and general drainage knowledge. After all knowledge is power! WinCan–AlwaysAhead


To register: www.wincan.com/poster2 SALES & MARKETING: GUARANTEES by Russ Chapman T: 07970 812944 drainworld.com


Guarantees I


loveusingguaranteesinmymarketing.Mypreferenceisforusing multiple,strong,creativeguarantees. I loveusingtheseguarantees,not


becausethey'refuntothinkupandwrite(althoughtheyare),butbecause theywork,everytimeI'veusedastrongguarantee,profit fromincreased saleshasfarexceededthecostofhonouringtheguarantee. Letmegiveyouanexample.Readtheseguaranteesandthinkwhichwould havemoreofanimpactonyouasabuyer: #1“Ifyou’renothappywithyourWidgetWear Jeans,we’llgiveyouafull refund.”


#2“If,atanytimeinthenext12months,youdon’t thinkthat thesearethe smartest, sexiestandmostexquisitejeansyou’veeverworn... ifpeople don’t stopyouinthestreetandaskforyournumber... ifyour friends don’t startcallingmoreoften... just sendthembackandwe’ll refund everypennyofyourmoney. Nohardfeelingsandnoquestionsasked.


FOLLOW US


Spotthedifference!?Thefirstguaranteeisjust'there'–it'sbetterthannot havingaguaranteeatall,butit'salltooeasytoglossover. It'sjustlike'10%off'. Noonepaysattentionanymore. Thesecondguaranteeisimpossibletomiss; it'soverthetopandfun. Itinstils promise,emotionanddramaintoanotherwiseeverydayguarantee.


TheGuaranteeMyth “Help, I’mworriedthateveryonewillclaimundermynewguarantee!”


Manysmallbusinessesdon'tusestrongguaranteesintheirmarketingbecause theythinkthattoomanyoftheircustomerswilltakeadvantageof it. Studiesrepeatedlyprovethisbelieftobewrong. I'vehearditsaidthattypically fewerthan2%ofcustomerswillevertakeadvantageofaguaranteeandinmy experience,that'scertainlybeenthecase. Now, ifyou'vegotarubbishproductoryougiverubbishservicethenthat mightnotbethecase.So,makesureyou've'gotthebeef'. YouprobablywillseeanincreaseinrefundsandreturnsBUTitwillbetiny comparedtotheincreaseinsales. Intheneweconomy,super-strong, innovativeguaranteescanmakeareal difference.What'syours?


July 2020 | drain TRADER 73


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