PAID CONTENT FOR HEINEKEN EXPERIENCE PAID CONTENT FOR HEINEKEN EXPERIENCE
PAID CONTENT FOR HEINEKEN EXPERIENCE
Heineken Experience AMSTERDAM, THE NETHERLANDS
VISIT THE HEINEKEN EXPERIENCE FOR AN ENGAGING JOURNEY THROUGH THE BRAND’S RICH HISTORY, FEATURING INTERACTIVE EXHIBITS AND BEER TASTINGS
In the heart of Amsterdam, nestled among the scenic canals and cobbled streets, lies the Heineken Experience — an exciting journey into the world of one of the most recognisable beer brands. Housed in the original Heineken® brewery, this immersive experience offers visitors a unique opportunity to explore the brand’s rich history, world-class craftsmanship and innovative spirit. Built in 1867, the historic brewery was the heart of Heineken’s production for over a century. Although brewing has since moved to larger facilities elsewhere in the Netherlands, the spirit of Heineken lives on in this iconic location. Today, the Heineken Experience is one of
Amsterdam’s most popular attractions, drawing around a million visitors annually. It invites visitors to step into the story behind the brand through a series of engaging and interactive experiences. From humble beginnings as a small, family-owned brewery to becoming a global icon, Heineken’s over 150-year journey unfolds before your eyes. The self- guided Heineken Tour is the perfect way to discover
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all the aspects that make the brand so unique: from learning about the four key ingredients — water, barley, hops and yeast — that give Heineken® its distinctive flavour, to the original brewing room with its gleaming copper kettles. The tour isn’t just about observing — you’ll get to engage with interactive exhibits, hear fascinating stories and explore the innovations that have kept Heineken at the forefront of the beer industry.
Unforgettable views For those looking to elevate their experience (literally), the Heineken Rooftop offers an unforgettable addition to any visit. After exploring the brewery and learning about Heineken’s history, innovation and brewing process, guests are taken up to the rooftop. Here, they can enjoy a freshly poured Heineken while taking in panoramic views of Amsterdam. The breathtaking view includes a unique perspective of the city’s charming canals and architectural gems —perfect for capturing that memorable photo.
The VIP Tour If you’re looking for a more intimate experience, the VIP Tour provides exclusive access to the brewery’s behind-the-scenes stories and hidden corners. This small-group tour lasts around two-and-a-half hours and is led by a knowledgeable guide who brings the Heineken story to life. From insider anecdotes about the Heineken family to the company’s journey to international success, the VIP Tour delves deeper into the history and craftsmanship that define the brand. The tour finishes in style with a visit to a secret,
private bar within the brewery. Here, you’ll be treated to five premium beers from the Heineken portfolio, each paired with specially curated bites that complement the flavours. The VIP Tour is the ultimate way to immerse yourself in the world of Heineken and enjoy a personalised experience.
A canal cruise with a twist Amsterdam’s canals are the city’s lifeblood, and the Heineken Flagship Cruise combines the best of the
brewery with a scenic, one-hour canal cruise. After your self-guided tour of the Heineken Experience, hop on board a boat and sail through the historic waterways of Amsterdam. Led by a knowledgeable guide, the cruise reveals both famous landmarks and hidden gems, with a few local stories sprinkled in. Enjoy the perfect blend of history, beer and sightseeing as you discover the city from an entirely new perspective.
The Perfect Match Football fans will love The Perfect Match tour, which brings together two of Amsterdam’s greatest passions — Heineken and football. This unique package grants access to both the Heineken Experience and the Johan Cruijff Arena. Whether you’re soaking up the atmosphere at the iconic stadium or delving into the brewing process at the Heineken Experience, this tour offers a dynamic day out that blends sport, history and beer. Explore at your own pace to uncover why Heineken and football have been the ultimate pairing throughout the ages.
Take home a piece of the experience No visit to the Heineken Experience would be complete without having a look in the Heineken Flagship Store, the only official Heineken shop in the world. Here, guests can browse and purchase a wide range of exclusive Heineken merchandise, from classic logo T-shirts to limited-edition glassware, accessories and personalised items.
Discover Amsterdam like a local The Heineken Experience is located within the vibrant De Pijp district, known for its lively atmosphere and local charm. After your tour, take a stroll through the Albert Cuyp Market to sample various Dutch delicacies like stroopwafels and fresh herring. For culture lovers, Museumplein is nearby, home to the Rijksmuseum, the Van Gogh Museum, and the Stedelijk Museum, all of which celebrate Amsterdam’s rich artistic heritage. No trip to Amsterdam would be complete, however, without experiencing a traditional brown cafe — a cosy Dutch pub where you can enjoy a cold Heineken in authentic surroundings.
DON’T MISS Visit the rooftop bar to enjoy stunning panoramic views of Amsterdam while enjoying a Heineken beer
169 Need to know
KEY FEATURES • Historic brewery tour • Interactive exhibits • Tasting session • Virtual reality experience • Brewery equipment • Gift shop • Sky Lounge
GET IN TOUCH
heinekenexperience.com T: +31 20 721 5300 E:
service.experience@heineken.com
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