LIFE BY LEXUS 34
CURATED SPACES
MANY CORPORATES ARE CHOOSING TO EXHIBIT CURATED ART COLLECTIONS IN THEIR SPACES, TAKING THE TRADITIONAL IDEA OF OFFICE DÉCOR TO A WHOLE NEW LEVEL
I
n recent years, curating spaces – as opposed to merely decorating in a traditional sense – has become very important to those with a keen sense of aesthetics.
It’s a trend that’s fast stretching from home to the workplace. Globally, corporates are moving from merely hanging art on the wall to displaying art with a greater purpose: inspiring their staff and customers or showcasing commitment to social causes. Curating a corporate environment allows a company to tell its story in a unique way, while providing a platform for the artists, as well as another revenue stream if the pieces are available to purchase. A curated corporate space undoubtedly adds another dimension to the customer’s experience of the brand.
GIVING BACK IN A BIG WAY The Werksmans Attorneys Gallery is based
in Werksmans Attorneys’ Johannesburg office, one of the leading corporate and commercial law firms in South Africa. Leigh Rein, the curator of the art gallery – situated on the firm’s ground-floor level – relishes her role, which is “to find suitable artists to exhibit their works and then to continuously change the artworks so that the space is constantly evolving”. The idea behind the art gallery is to
“offer clients an experience each time they walk through the doors” and, since the artworks are on sale, the exercise helps support emerging artists. It’s the legal firm’s way of giving back, Rein says. “Werksmans has offered a beautiful space to help emerging artists get the
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