TRAVOLUTION EVENTS


its prompt engineers, adding: “Think of that as the talent šŨśóËįǝĈĺśǝŨďóǝĈŭŨŭśóƿǙ Jennings added that Tui


had found that its customers are actually some of the best prompt engineers. “They actually make really


ĉĺĺíǝçĺİŨóİŨǝóİĉĒİóóśšƺǙǝďóǝ said. “We’ve done a few bits of work with them and it’s because they know what they’re after, they know the outcome, they can actually write it better than some of the engineers. If you pair them together, you get a really ĉĺĺíǝĺŭŨçĺįóƿǙ


LLM PROVIDERS When it comes to navigating the vast amount of LLM ĺƖóśĒİĉšǝĺİǝŨďóǝįËśĥóŨǝĈĺśǝ businesses to pick from, both Cognizant and AWS agreed on the best approach. Welton said: “It’s very


normal for our customers to ŭšóǝËǝƂËśĒóŨƉǝĺĈǝíĒƖóśóİŨǝ models from a variety of providers. It’s certainly šĺįóŨďĒİĉǝƃóǝóİçĺŭśËĉóƿǙ =óËśİóǝšËĒíǝŨďóǝǘóİšóįæĨóǙǝ


approach is “absolutely 100 ŘóśǝçóİŨǝİóçóššËśƉǙƿǝ He reassured companies


they don’t need to build their own models to be successful. “Don’t build your own


įĺíóĨšƺǙǝďóǝšËĒíƿǝǘZóŨǝŘóĺŘĨóǝ build it for you, then build a RAG architecture (Retrieval Augmented Generative) to complement your model with ƉĺŭśǝíĺįËĒİǑšŘóçĒƛçǝ knowledge, and that will get you 95% of the way there. ǘTďËŨǝƛİËĨǝƧȎǝƃĒĨĨǝçĺįóǝ


ĈśĺįǝƛİóǝŨŭİĒİĉǝƃďóİǝƉĺŭǛśóǝ stuck at an optimisation point. “Come and talk to us and


TRAVOLUTION


EUROPEAN SUMMIT FEBRUARY 2024


Stuart


‘A change of mindset is key when planning a product’


Companies should consider moving from a project-based to a product-based mindset when launching a new product. SŨŭËśŨǝ ĺŨŨśóĨĨƺǝçďĒóĈǝĺŘóśËŨĒİĉǝĺƗçóśǝËŨǝ


cruise technology specialist Traveltek, said: “If you bring the wrong mindset into the new age, you build products that are not right. And it’s not just about the product you build, ĒŨǛšǝËæĺŭŨǝďĺƃǝƉĺŭǝæŭĒĨíǝĒŨǝËšǝƃóĨĨƿǙ He explained that when investing in its new


product, launched at the end of 2022, Traveltek tackled moving on from this “old ƃËƉǙǝĺĈǝŨďĒİĥĒİĉƿǝGŨǝËĨšĺǝËíĺŘŨóíǝËǝİóƃǝ mindset on how to stategise its product.


EMERGENT STRATEGY There are two spectrums to product strategy – deliberate strategy and emergent strategy – Cottrell said. The deliberate strategy is one that lots of companies, such as Ford and Procter and Gamble, have adopted in the past to develop their product set. By comparion, he said the likes of Amazon


and Apple aren’t restrained by “restrictive, íóĨĒæóśËŨóǝšŨśËŨóĉƉǙƺǝËííĒİĉƹǝǘTďóƉǛśóǝËæĨóǝŨĺǝ take an emergent approach. They understand that the market changes and the needs of consumers change, and they also understand that they’re working in a complex system


where actually their product can change market demand, so ŨďóƉǝçËİǝšďĒĈŨǝŨďóǝįËśĥóŨǝŨďóįšóĨƂóšƿǙ For the ultimate mindset shift combination,


he suggested adding a focus on ǘçŭšŨĺįóśǑçóİŨśĒçĒŨƉǙƿ Customer-centricity is not about asking


them one question and taking it at surface level, he added, but really about the depth of the customer insight. “Walk in your customer’s shoes, understand


their needs, wants and problems, and think how you’re able to solve them. Then focus on the outcomes and not the outputs. “Don’t care about how many lines of code


your software engineers write. Don’t even care so much about the number of hours they work. Care about whether they are giving the business results. Whether they’re driving the value so they’re getting you revenue in. And whether the customers are ultimately happy. “Make sure that your product is delivering


ƂËĨŭóƿǝ)ƂóśƉŨďĒİĉǝƃĒĨĨǝĈĺĨĨĺƃǝĈśĺįǝŨďËŨƿǙ i More Summit news, page 6


Cottrell


AWS; we can then help you ĉóŨǝŨďËŨǝƛİËĨǝŘĒóçóǝİóóíóíƿǙ Jennings said: “The other


thing I’d add is, don’t constantly get your head turned by the latest release all the time. You started out with an outcome – make sure you try and deliver that outcome. “Don’t think you’ve failed because there have been 12


releases in the interim and the world’s moved on. “You’ve got an opportunity


to introduce the latest technology, make sure you build in those processes to ĺŘŨĒįĒšóǝËİíǝçďËİĉóƿǙ =óËśİóǝśĺŭİíóíǝĺƖǝæƉǝ


šďËśĒİĉǝËíƂĒçóǝŨĺǝĈŭĨƛĨǝƃďóİǝ designing a use case or an outcome for generative AI.


ǘGŨǝƃĒĨĨǝóĒŨďóśǝæóǝíóƜËŨĒĺİËśƉǝ


– it’s going to help you to have a competitive edge by reducing the cost of delivering goods and services; or it’s going to help with acceleration – to help you deliver goods and services faster as a competitive edge; or it’s going to help you diversify – to go ĒİŨĺǝİóƃǝæŭšĒİóššóšƿǙ


TRAVOLUTION.COM — OCTOBER 2024 — 5


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48