EDITOR’S COMMENT
CONTENTS OCTOBER 2024
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TRAVOLUTION INNOVATION REPORT
04 TRAVOLUTION EVENTS European Summit and Business Breakfast news
08 COMMENT Joseph Doetsch: Quantum computing
SPECIAL REPORTS 16 How Trapi tackles API integration 22 PśĺƛĨóƹǝSËĉËǝTśËƂóĨǛšǝVĺďİǝ ĺİšŨËæĨó 24 ¸ďËŨǛšǝĥóóŘĒİĉǝďĺŨóĨĒóśšǝŭŘǝËŨǝİĒĉďŨǀ
PARTNER CONTENT 10 įËíóŭšƹǝ=ËçĒĨĒŨËŨĒİĉǝŨśËƂóĨǛšǝŨóçďǝŨËĥóǑŭŘ 13 Finn Partners: Boost your communications 19
Trip.com: Bringing tech to customer service
GLOSSARY
=ĺśǝŨďóǝĈŭĨĨǝįóŨďĺíĺĨĺĉƉǝËİíǝĉĨ嚚˜ƉǝĈĺśǝŨďĒšǝƉóËśǛšǝGİİĺƂËŨĒĺİǝRóŘĺśŨƺǝĒİçĨŭíĒİĉǝŨďóǝ data sources, please head to
www2.travolution.com/InnovationReport24Methodology
T 2024 TRAVEL IT SPENDING
26 THE BIG PICTURE GİíŭšŨśƉǛšǝšŘóİíǝŨśóİíšǝĨËšŨǝƉóËśǝËİíǝŨďĒš
28 SPEND TRENDS IT spend set to grow from £1.97bn to £2.2bn
32 OUTLAY BY TYPE OF TECH Investment by categories of technology
34 OUTLAY BY BUSINESS SIZE #ĺǝæĒĉĉóśǝçĺįŘËİĒóšǝšŘóİíǝįĺśóǝŘóśǝďóËíǀǝ
38 FIVE-SECTOR ANALYSIS 2023 spending and 2024 forecasts
FRONTRONT COVER: SD¡TT)RSTl XDžb) b)T blR¸lRXS
for technology are a good indication of that, as 2023 saw the most ever spent on IT to support travel businesses. It would be remiss to ignore
>óİóśËŨĒƂóǝ GǛšǝŘËśŨǝĒİǝËĨĨǝŨďĒšƿǝTďóǝ ďƉŘóǝĈĺśǝŨďĒšǝšŨĒĨĨǑóįóśĉĒİĉǝŨóçďİĺĨĺĉƉǝ has burned strong throughout the past ƣƤǝįĺİŨďšǝËİíǝËŘŘóŨĒŨóǝďËšİǛŨǝĨóššóİóíǝ ËšǝŨďóǝæóİóƛŨšǝŨĺǝËíĺŘŨĒĺİǝæóçĺįóǝ clearer (page 4). A recent report by Amadeus revealed that travel leaders regard it as a priority but challenges śóįËĒİƺǝšĺǝGǛƂóǝİĺǝíĺŭæŨǝƃóǛĨĨǝšóóǝįĺśóǝ as this technology advances in 2025. GenAI brings awareness to all areas
of tech and challenges any languishing įĒİíšóŨšǝĺĈǝĨóËíóśšǝƃďĺǝËśóİǛŨǝ adopting the most basic of principles. Our latest analysis shows that
smaller travel companies in various subsectors are increasing budget and óƈŘóİíĒŨŭśóǝĺİǝGTǝËİíǝšŨËƖƿǝ GenAI also boosts interest in IT
EVENTS DIRECTOR LINDA LUCAS
linda.lucas@
jacobsmediagroup.com 020 7881 4864
TRAVOLUTION EDITOR KATE HARDEN-ENGLAND ĥËŨóƿďËśíóİǑóİĉĨËİíȑŨśËƂĺĨŭŨĒĺİƿçĺį 07596 599537
INTERNATIONAL PARTNERSHIPS MANAGER KIMBERLEY HULBERT
kim.hulbert@
jacobsmediagroup.com 07729 393938
TRAVEL WEEKLY GROUP EDITOR-IN-CHIEF LUCY HUXLEY
lucy.huxley@
travelweekly.co.uk 020 7881 4854
SENIOR DESIGNER PAUL MCLAUGHLIN
paul.mclaughlin@
travelweekly.co.uk 020 3817 8651
CHIEF SUBEDITOR MIKE WALSH
mike.walsh@travelweekly.co.uk 020 3995 3747
PRODUCTION MANAGER NICK CRIPPS
nick.cripps@
travelweekly.co.uk 020 7881 4879
UK CHIEF EXECUTIVE STU PARISH
stuart.parish@
jacobsmediagroup.com 020 7881 4862
GROUP CHIEF EXECUTIVE DUNCAN HORTON
duncan.horton@jacobsmediagroup.com 07803 975847
TRAVEL WEEKLY GROUP CHAIRMAN CLIVE JACOBS
clive@jacobsmediagroup.com
TRAVOLUTION, THIRD FLOOR, 52 GROSVENOR GARDENS, LONDON SW1W OAU
Copyright © Travel Weekly Group Limited 2024. PART OF JACOBS MEDIA. Registration number 6927031. Registered address: Third Floor, 52 Grosvenor Gardens, ZĺİíĺİǝS¸ƣ¸ǞƢ ¡ƿǝbËŨóśĒËĨšǝĒİǝŨďĒšǝŘŭæĨĒçËŨĒĺİǝįËƉǝ İĺŨǝæóǝśóŘśĺíŭçóíǝĒİǝËİƉǝĈĺśįǝƃĒŨďĺŭŨǝŘóśįĒššĒĺİƿǝ RóĉĒšŨóśóíǝËŨǝŨďóǝPĺšŨǝlĈĈĒçóǝËšǝËǝİóƃšŘËŘóśƿǝ ISSN#1750-256X PRINTED BY MANSON PRESS
across the board, as seen among hoteliers (page 24) and engagement with other new technologies such as quantum computing (page 8). Our industry should be synonymous
with technology – as travellers expect it to be – so they can choose when to tap into it and when to unplug for a truly authentic experience. ZóŨǛšǝďĺŘóǝƃĒŨďǝŨďóǝŘśóíĒçŨóíǝ
breakthrough of over £2 billion to be spent in 2024, we see big shifts towards ĒįŘśĺƂĒİĉǝçĨĒóİŨšǛǝ journeys and experiences.
Travel is not just surviving but thriving
As our industry enjoys another year ĺĈǝśóçĺƂóśƉƺǝĉĨĒįŘšóšǝĺĈǝƛśįšǝŨďśĒƂĒİĉǝ are starting to reveal themselves amid the steady growth.
The expanding budgets available
KATE HARDEN-ENGLAND TRAVOLUTION EDITOR
TRAVOLUTION.COM — OCTOBER 2024 — 3
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