PROFILING THE INNOVATORS


direct to suppliers, aggregators or ËİƉƃďóśóǝĒİǝæóŨƃóóİƺǝƃóǛƂóǝšĒįŘĨĒƛóíǝ the tech so any of these integrations becomes seamless and automated.”


OVERCOMING FRAGMENTATION


There are currently more than 2,000 ŨśËƂóĨǝĒİíŭšŨśƉǝ PGšǝĈśĺįǝíĒśóçŨǝ connects and aggregators, but this number is only set to increase. ĒśĨĒİóšƺǝśËĒĨǝŘśĺƂĒíóśšƺǝďĺŨóĨǝçďËĒİšƺǝ


and car rental providers continue ŨĺǝæŭĒĨíǝĺŭŨǝƃĒŨďǝŨďóĒśǝĺƃİǝ PGšƿ “We believe the time is ripe for


Trapi to solve this everlasting industry problem now,” Castrioty says. ǘ šǝŨďóǝŘËĒİǝĒİŨóİšĒƛóšƺǝËİíǝŨďóǝ


travel tech industry becomes even more fragmented from a tech šŨËİíŘĺĒİŨƺǝƃóǝËĨšĺǝƛİíǝĺŭśšóĨƂóšǝ in a special time with technological ËíƂËİçóįóİŨšǝĒİǝŨďóǝ GǝšŘËçóƺǝĈśĺįǝ ZZbšǝNjĨËśĉóǝĨËİĉŭËĉóǝįĺíóĨšnjǝŨĺǝ Gǝ agents. These advances are providing ŨďóǝŘóśĈóçŨǝšŨĺśįǝŨĺǝƛİËĨĨƉǝĨĺƃóśǝ the barriers of entry when it comes ŨĺǝĒİŨóĉśËŨĒİĉǝŨśËƂóĨǑśóĨËŨóíǝ PGšƿǙ TďóǝæóËŭŨƉǝĺĈǝ GǝŨĺíËƉǝĒšǝŨďËŨǝĒŨǛšǝ


not just about LLMs. There are many çĺİŨśĒæŭŨĒİĉǝ GǝçĺįŘĺİóİŨšǝŨďËŨǝŭİĨĺçĥǝ ŨďóǝŘĺƃóśǝĺĈǝËŭŨĺįËŨĒİĉǝçĺįŘĨóƈǝ PGǝ ĒİŨóĉśËŨĒĺİšƺǝĈśĺįǝZZbšǝŨĺǝ GǝËĉóİŨšǝ and other powerful tools – all of which go into the ‘secret sauce’ of Trapi. Trapi has already partnered with


ƣƨǝ PGǝŘśĺƂĒíóśšƺǝĒİçĨŭíĒİĉǝƃóĨĨǑĥİĺƃİǝ ŘĨËƉóśšǝDĺŨóĨæóíšƺǝl >ƺǝ¸ĒíĉóŨƉƺǝ Silverrail, Jyrney and Simtex, with those PGšǝËƂËĒĨËæĨóǝĺİǝĒŨšǝįËśĥóŨŘĨËçóƿ


TRAPI’S TECHNIQUES


TśËŘĒǝŭŨĒĨĒšóšǝlŘóİǝ GǛšǝ>PTǑƦĺǝĈĺśǝ a number of reasons but the most important include context windows, speed and reliability of output. The input and output token counts


are crucial for the business as these are the basic units in a language model. Tokens typically represent ƃĺśíšƺǝšŭæƃĺśíšǝĺśǝçďËśËçŨóśšƿǝ#ŭśĒİĉǝ


¡í ËŃí ƗĂĈŏĊĠĂ ŏĥ


ʼnĊğŁěĊāů ŏĈí åĥğŁěíŮĊŏĊíʼn äů ŁŃĥŨĊëĊĠĂ Ë ʼnĥěœŏĊĥĠ ŏĈËŏ åËĠ íĠËäěí Ë ŏŃœěů åĥĠĠíåŏíë ŏŃËŨíě íåĥʼnůʼnŏíğ


training and inference, the LLM ŘśĺçóššóšǝĒİŘŭŨǝŨóƈŨǝËšǝËǝšóŚŭóİçóǝĺĈǝ ŨĺĥóİšƺǝóËçďǝśóŘśóšóİŨĒİĉǝËǝšŘóçĒƛçǝ word or symbol in the input text. Behind the scenes, Trapi relies


on large context windows to pass through all the context necessary to power truly customised integrations.


SCALABILITY POTENTIAL


TďóǝŘśóǑšóóíǝƛśįǝšËƉšǝĒŨšǝĈĺçŭšǝĺƂóśǝ the next 12-18 months will be to grow ĒŨšǝǘįóİŭǙǝĺĈǝ PGšǝŨĺǝįĺśóǝŨďËİǝƣƢƢƿ GŨšǝƛśšŨǝĈĺçŭšǝĒšǝËĉĉśóĉËŨĒĺİǝ


integrations and new verticals, such ËšǝËİǝlT ǝŨďËŨǝšóĨĨšǝƜĒĉďŨšǝËİíǝİĺƃǝ wants to start selling hotel content. Where there is pre-existing schema ĈĺśǝĒŨšǝ GǝįĺíóĨǝŨĺǝËíďóśóǝŨĺǝĒİǝçËšóšǝ


ĨĒĥóǝŨďĒšƺǝĒŨǝŘĨËİšǝŨĺǝóİËæĨóǝĒŨšǝ Gǝ model to understand the concept of a pre-existing schema. This way, it can ŘśĺíŭçóǝŚŭËĨĒŨƉǝçĺíóǝƃďĒçďǝËíďóśóšǝ to the schema chosen, whether it be their bespoke schema or an industry šŨËİíËśíǝšçďóįËǝĨĒĥóǝGËŨËǛšǝc# ƿǝ Unfazed by how the industry


currently operates, Castrioty says Trapi dares to run upgrades for its


customers at the click of a button. TƉŘĒçËĨĨƉƺǝËǝĢĺæǝĨĒĥóǝŨďĒšǝśóŚŭĒśóšǝ


a full team to keep up to date with new versions, if they want to push forward the update and then the update itself but Trapi wants to push the boundaries and bring the level of friction down in travel. ËšŨśĒĺŨƉǝËííšƹǝǘ=ĒİËĨĨƉƺǝĺŭśǝİóƈŨǝ


major step over the next 18 months will be enabling full business context integrations. This is a tall ask. With hundreds of custom examples – for example, from connecting an PGǝĒİŨóĉśËŨĒĺİǝƃĒŨďǝËİǝĒİŨóśİËĨǝ


çËçďĒİĉǝ# ƺǝËǝæËçĥǑĺƗçóǝšƉšŨóįƺǝŨĺǝ managing what content to display on search results based on geography or pricing – the list goes on. “Trapi is going to revolutionise


the game here by providing a fully æóšŘĺĥóƺǝóİíǑŨĺǑóİíǝ PGǝĒİŨóĉśËŨĒĺİǝ which will also integrate seamlessly with all of the customers’ internal applications and systems.” To facilitate its ambition to change


Ũďóǝ PGǝĉËįóƺǝTśËŘĒǝĒšǝËçŨĒƂóĨƉǝ fundraising. It hopes to secure dzƣǞįĒĨĨĒĺİǝĒİƂóšŨįóİŨǝĒİǝŨďĒšǝŚŭËśŨóśǝ to achieve the proposed product and “menu list” of advancements. #óšŘĒŨóǝŨďóǝçďËĨĨóİĉóšƺǝ ËšŨśĒĺŨƉǝĒšǝ


çĺİƛíóİŨǝĒİǝŨďóǝĈŭŨŭśóǝĺĈǝŨśËƂóĨǝŨóçďƿ DóǝçĺİçĨŭíóšƹǝǘ)ƂóİǝŨďĺŭĉďǝ


we are moving to an even more fragmented industry, we at Trapi are ƛĉďŨĒİĉǝŨĺǝįËĥóǝšŭśóǝƃóǝšĒįŘĨĒĈƉǝ the complexities by providing a solution that can enable a truly connected travel ecosystem.”


PICTURES: Shutterstock/Andrey Popov, allakuz


TRAVOLUTION.COM — OCTOBER 2024 — 17


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