We are committed to
capturing the opportunities of generative AI
while mitigating any associated risks
developed the generative AI-powered interactive travel assistant for Cytric Easy, which is available in the Microsoft Azure Marketplace. It paired this with accelerated joint innovation
efforts with Microsoft in areas such as generative AI, modern data platforms, the empowerment of frontline workers, and travel search and advertising. The capability of generative AI by Amadeus is one to
watch out for. Roy says: “It will profoundly change the way we develop, evolve and manage our solutions. “This is not an iterative change in how we
develop software, but a fundamentally new way of working, akin to the arrival of the internet. “We are committed to capturing the opportunities of
generative AI while mitigating any associated risks. “In fact, at Amadeus, technology developed leveraging
AI is required to be designed following Amadeus’s AI Ethics Principles in order to ensure ethical, transparent and responsible use. With this, we can create better solutions for our customers and, importantly, the traveller.”
EMERGING TECHNOLOGIES
The travel technology giant wouldn’t reveal specific details of its development plans for 2025 but did say it is continuing to work on other emerging technologies. All new projects are conducted using its proactive
‘technology watch’ framework so it can identify, monitor and experiment with the most promising ones, including AIOps, Quantum and assisted programming, to ensure the long-term optimisation of its technology. While Amadeus is working hard to strive for excellence
in its own, current work, Roy hopes the industry can come together to tackle shared pain points. “The customer experience pain points in travel
are shared among different players,” he says. “Solving them is both a shared opportunity and a shared responsibility, so the place to begin is an honest and open
Amadeus will continue to work on emerging technologies in 2025, having invested €1.1 billion in research and development in 2023
discussion to reach consensus that we’re going to work together to systematically address these pain points. “Digital identity is an example of an infrastructure challenge
we face in the travel sector, but there are many similar problems that require a collaborative approach. That’s why our industry needs to adopt an ecosystem approach that breaks down the silos that stand in the way of progress, using an open mindset and open technology foundation.”
NEW ERA
Going into this new era, Roy believes that Amadeus, with its long-term vision and clear sense of purpose, is well positioned for success. He says: “We are confident that our purpose, our
financial strength and our innovations will allow us to continue to invest in creating a better connected, more sustainable, and traveller-centric ecosystem that powers the global travel and tourism industry.”
12 — OCTOBER 202
12 — OCTOBER 2024 — TRA
OLUTION.COM
TRAVOLUTION.COM
PICTURE: Pexels/shvets
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