30.6m


more overseas holidays in 2023


UK adults took one or


56%


of UK adults took at least one overseas holiday


30% %


took two or more


20 40 60 80


UK consumer research 27.3m


service science/Kantar survey FIGURE 1: UK HOLIDAY MARKET holiday in 2024


intend to take an overseas


one or more domestic breaks in 2023


38.2m UK adults took


FIGURE 2: UK OUTBOUND HOLIDAYS, 2023 76%


69% 73% 71% 50% 37% 41% 45% 42% 23% 19% 0 32.8m


intend to take a UK break in 2024


% of adults who took an overseas holidays 78%


63% 46%46% 51% 54% 62% 53% 22% 26% 27% 27% 50% 35% 25%


At least one Two or more


16-24 25-34 35-44 45-54 55+


Child


FIGURE 3: UK HOLIDAY MARKET, 2023 Overseas holidays, 2023


72%


of UK adults aged 35-44 took at least one


overseas holidays in 2023


56% 36% 76%


of UK adults took at least one overseas holiday (2022) of adults took two or more overseas holidays (2022)


44% 50% 21% 24% 56% 58%


(2022) (2019) (2019) 43% (2019) of adults with children took one or more overseas holidays FIGURE 4: UK DOMESTIC HOLIDAYS, 2023 100 70%


of UK adults took at least one domestic holiday


44%


took two or more


%


20 40 60 80


0


% of UK adults who took a domestic holiday in last 12 months 84%


80% 70% 58% 56% 39% 41% 33% 83% 65% 65% 56% 38% 45% 41% 46% 64% 71% 73% 66% 60% 82%


At least one Two or more


of UK adults aged 45 and over took at least one overseas holiday in 2023


No North Midlands South London ABC1 C2DE child


16-24


25-34


35-44


45-54


55+


Child


No child North Midlands South London Source all charts: Service Science/Kantar survey of 1,279 UK adults (aged 16+), November 30-December 4, 2023 Travel Weekly Insight Report 2024 7


GRAPHICS: Shutterstock


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