AI FIGURE 40: CONCERN ABOUT AUTOMATION Concern for own work Very/fairly concerned %
10 20 30 40 50 60 70 80
77% 75% 80% 77% 78% 70% Not very/not at all concerned % 26% 18% Aug 2019 19% Aug 2020 15% Aug 2021 17% Aug 2022 19% Feb 2023 Aug 2023 Source: YouGov tracker
IT vendors navigating the use case. Go through the learning process. “There is a big role here for
partnering, particularly in the travel industry. Assuming you don’t have an advanced analytics team, it’s important to partner with vendors and third parties which can provide advice, help navigate and bring learnings from what others have experienced. “Good data scientists can help you
figure out some of the biases in your data. [But] it’s a difficult area. The old chestnut ‘Bad quality data in, bad generative AI out’ remains true. “It’s essential to keep humans in the
loop, particularly as these models will be receiving new data which they have not been trained on. We don’t know how these things are going to behave. You will get ‘model drift’. It’s a case of making sure the model still fits its intended purpose and, if it doesn’t, take it out of production and re-factor or re-engineer it.” Ronca-Thompson insisted: “You can’t
just push stuff into production and forget it.” She added: “The environmental impact of this technology is one of the costs and I don’t think it’s fully understood. We will be constrained [by the impact]. You have to value the benefit against the cost, including the planetary costs.” She is hopeful the technology will be
10 15 20 25 30 35 40
0 5
18-24 25-49 50-64 London South Midlands North Scotland ABC1 C2DE Source: YouGov, August 2023 Base: 914-1,133 UK adults in work
regulated without stifling innovation, saying: “I would like to see enforcement remain strong and have teeth, at least in Europe. I don’t want to lose the progress we’ve made through the General Data Protection Regulation (GDPR), with real penalties that people understand. “Whether we can do that fast enough,
I don’t know. I’m hopeful because we’ve seen much faster movement on regulation than I anticipated. But we need to continue to move at pace. This is not going to slow down. Maybe Gen AI will peter out. But AI, which is a much bigger topic, is not going to slow down. We need to stay abreast of it. “I hope that over the next 12 months
we don’t have a Gen AI use case that has some awful unintended consequence. There are people in Silicon Valley who are alarmist about this. From the use cases I see, safety is front of mind. Getting something wrong very publicly could ricochet the industry backwards and we could become far more protectionist about the technology.” She noted: “Those who want to use
A SIZEABLE minority of UK
adults in work are concerned about the automation of their jobs (Figure 40)
AI for nefarious purposes won’t care. They will push ahead. The genie is out of the bottle. The more we can develop the right use cases, the right skills, the better we’ll be able to navigate and get around ە VRPHbRI WKH LQHYLWDEOH SUREOHPV
Travel Weekly Insight Report 2024 31 36% 30% 25% 21% 18% 22% 28% 26% 25% 25% Very/fairly concerned by age, region & social class
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