UK consumer research service science/Kantar survey
FIGURE 10: DEMAND FOR OVERSEAS HOLIDAYS, 2024 % UK adults likely to take overseas holiday
Not likely 34%
-3
Very likely 29%
+7 %
*Includes ‘don’t knows’
Undecided* 16%
-5
Quite likely 21%
+1
% point change YoY
+8 +3 +11
20 40 60 80
0
Likely spend of UK adults intending to take holiday abroad -5
Don’t know Less 5%6 %
Significantly more 18%
About the
same 35%
-3 +4
A little more
36% +7
% point change YoY
%
20 40 60 80
0
Don’t know
No
% UK adults 8%
18% -1 impact
+17 66% 66% 50% 49% 42% 42% 42% +2 +6 +19 70% 58% 42% 46% 46% 59% +2 +5 -2
By age, class, region +2
+12 +13 +20 73% All 16-24 25-34 35-44 45-54 55+ Child No child ABC1 C2DE North Midlands South London
FIGURE 11: SPENDING ON OVERSEAS HOLIDAY, 2024 By age, child status, region
+11 +6
+13 +24 71% 67%
54% 50% +9 +6 +18 68% 55% 54% 54% 54% 56% 45% 43% 45%
Base: 813 UK adults planning
All 16-24 25-34 35-44 45-54 55+ Child No child ABC1 C2DE North Midlands South London
FIGURE 12: COST-OF-LIVING IMPACT ON 2024 HOLIDAY DECISIONS By age, children, likelihood of holiday abroad
% pt 100 84%
Cost of
living may have
impact 76%
% point change YoY
+3 %
20 40 60 80
0 87% net impact 88% 74% 53% 45% 41% 49% 73% 53% 44% 55% 48% 89% 80% 88%
20 40 60 80
0 16-24 25-34 Cost of living 35-44 45-54 Cost of holidays 55+ Child
Overseas holiday
very likely quite likely
Overseas holiday
%
10 20 30 40 50 60
0 +3 +1 49% 51% 42% 40% 36% 34% 22% 23%
Cost-of-living impacts -7
-1 -5
a holiday abroad in 2024
+5 67%
-7 +2 +1 All adults
Overseas holiday likely
Increased cost of holidays
General cost of living
% all UK adults Don’t know 7%
No concern/ don’t know
No concern
Concerned, will change behaviour
11%
Concerned, will avoid
hot destinations 43% 12%
Concerned, holiday nearer home
10%
Concerned, will not travel
% point change YoY
21%
28% -4
+8 10% 12%
29% -3
FIGURE 13: CONCERN ABOUT CLIMATE CHANGE AND ITS IMPACT ON TRAVEL By age, child status and likelihood of travel
Very concerned, but will travel
Concerned, but will travel
17%
Concerned, but will travel
% Concerned, will travel less
Source all charts: Service Science/Kantar Base (unless otherwise stated): 1,279 UK adults, November-December 2023 0
16-24 25-34 35-44 45-54 55+
Child Overseas holiday very likely
Overseas holiday quite likely
Travel Weekly Insight Report 2024 11
20 40
34% +7 50% +4 50% 31% 33% +13 47% 40% 32% 33% 22% 34% +2 +4 +12 49% 43% 37% 45% 41% +20 +9
Rise in energy prices
Higher
mortgages/ rent
Concern, no change
Concern, will
change
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