outbound
later. Other destinations will become stronger, like the Canary Islands or Portugal, and we’ll focus on new destinations like the Nordic countries.” (DV\-HW UHSRUWHG WRXU RSHUDWRU HDV\-HW
holidays carried 1.9 million passengers in the 12 months to September and UHFRUGHG D e
bPLOOLRQ SUH WD[ SURILW
“in only its second year of trading”. Johan Lundgren, easyJet chief
H[HFXWLYH IRUHFDVW HDV\-HW KROLGD\V would more than double its profits LQ WKUHH WR ILYH \HDUV +H DUJXHG customers “continue to protect their holidays and gravitate towards value” and dismissed a suggestion that rival carriers could seek to emulate easyJet holidays’ success. Lundgren argued: “If any low-cost airline knew how to do this, they would have done it. We have a network no other airline has. We have a reputation no other airline has. We have relationships with hoteliers. I don’t know who else could replicate it.” The three largest online travel
agencies in the UK market – Loveholidays,
Booking.com and On the Beach – went into 2024 licensed for more than two million Atol-protected customers apiece. On the Beach handled transactions worth more than £1 billion for the first time in the 12 months to 6HSWHPEHU ZLWK FKLHI H[HFXWLYH 6HDQ Morton noting: “The highest potential growth is in mainstream holidays offered through travel agents [and] we have a very small share of that market.” The hike in capacity for 2024 was not
universally celebrated, amid concerns it would prove too great. Travel Trade Consultancy director Martin Alcock spoke for many smaller operators when he noted in November: “I can’t see there LV HQRXJK GHPDQG IRU WKHP DOO >WKH PDMRU operators] to achieve that [capacity].” The top-two operators signalled
important corporate changes. Jet2 IRXQGHU DQG H[HFXWLYH FKDLUPDQ 3KLOLS Meeson announced his retirement from WKH ERDUG DQG PRYH WR QRQ H[HFXWLYH chairman after building Jet2 from a small
MORE than three out of four overseas holidays from the UK are to EU destinations
(Figure 60). The preference for a beach holiday in 2024 appears down markedly year on year (Figure 61). Spain remains the number-one
destination, but the UAE and Turkey showed the highest growth in 2023 (Figure 62)
regional mail and cargo carrier he bought in 1983 into the UK’s third-largest airline and biggest package-holiday provider. Tui prepared to cut its corporate links
with the UK with a proposal to de-list IURP WKH /RQGRQ 6WRFN ([FKDQJH DW LWV annual general meeting in February 2024 in favour of a more prominent listing on the Frankfurt stock market, although the group insisted the UK remains “the most important market for us”.
FIGURE 61: TYPE OF OVERSEAS HOLIDAY, 2024
% point change YoY
Group tour 8%
0
Other/ don’t know 10%
-3 +2
Personal tour 9%
Countryside 10%
+5 +3
Activity holiday 11%
City break 20%
+3
Beach 32%
-10
% UK adults planning an overseas holiday %
10 15 20 25 30 35 40
0 5
By age, child status
Beach City break Countryside/activity Tour (personal or group)
16-24
25-34
35-44
45-54
55+ FIGURE 62: UK VISITORS TO SELECTED DESTINATIONS
10 15 20
0 5
2019 2022 2023, % change YoY in Q2 Source: ONS
10 15 20 25 30
0 5
Child Source: Service Science/Kantar, November-December 2023
%
Travel Weekly Insight Report 2024 49
UK visitors (million) 10.3m 7.4m +14%
3.4m 3.7m
5.1m 4m +19%
3.3m 3.6m
+14% 18.1m 15.6m +8%
2.3m 2.6m
+26% 4.8m 3.4m +9%
1.13m 1m
+23%
1.3m 1m
+27% 8% 12% 12% 17% 22%
20% 20%
22% 28% 30% 14% 20%
2 24%1% 22% 24%
21% 25% 24% 26%
29% 31%
36% 40%
France Greece Italy Portugal Spain Turkey
US Caribbean
UAE
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60
