domestic


THE NUMBER of UK domestic trips returned to the level of 2019 as Covid restrictions were lifted in 2022, and data for the first half of 2023 suggested no tailing off in the frequency of trips despite


an adjustment in spending. VisitBritain recorded more than


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The Deloitte view


The domestic travel market enjoyed sustained demand for holidays in 2023. Following two years of pandemic restrictions, consumers continue to have a strong appetite for travel and tend to prioritise holiday spending over other discretionary goods or services. However, despite a significant


bounce-back, data released by the Office for National Statistics (ONS) suggested growth in outbound holidays in 2023 was lower than in 2022. The Deloitte Consumer Tracker for Q3


2023 found a net decrease in spending intentions for short and long-haul holidays in the fourth quarter. If that


trend continues, it could benefit the UK domestic holiday market in 2024. A VisitBritain domestic travel survey


which asked about overnight trips in the next 12 months found 34% of respondents preferred a holiday in the UK over overseas. The term ‘bleisure’ or ‘workcation’ refers


to a growing trend of combining business trips with leisure activities, and flexible working policies have led to an increase in some consumers planning domestic breaks to improve their work-life balance. Another trend that might be on the rise


in 2024 is for domestic road trips which offer the flexibility to explore at your own pace and allow travellers to discover


places they may not otherwise have found. Technology is expected to play a


significant role in domestic travel in 2024. Hotels and resorts that offer high-speed internet, smart home technology and other tech amenities are expected to be popular choices, as are destinations that offer virtual and augmented reality experiences. With the travel sector highly affected


by surging input costs, particularly labour costs, it is crucial businesses identify opportunities to stabilise or reduce overall costs or increase prices to maintain margins in a year when we are likely to see


continued pressure on disposable incomes. Q Danielle Rawson, director, CFO Advisory


38%


Not very important


Fairly important


Source: YouGov, November 2023 Base: 1,699 UK adults


Not at all important


9% 3%


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‘HOW IMPORTANT IS UK TOURISM?’


FIGURE 76: % UK adults


Don’t know


10% 40% important Very


UK holidays hit 2019 level but average spend lags


Demand for UK breaks continues with almost four in five UK adults intending to take an overnight domestic trip in 2024


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Travel Weekly Insight Report 2024 57


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