TECHNOLOGY AI sparks scramble for implementation
a European hub airport that has a new facility for the EU Entry/Exit Scheme with more kiosks than I’ve ever come across. But the Entry/Exit Scheme is not ready. They have the infrastructure, but the end-to-end system is not ready.” Gauld added: “It’s also a process
and planning issue. I’ve travelled with Eurostar and had no problems getting in and out of France. There is seamless integration. I’ve flown into
Europe and the longest queue I’ve HYۑ, KDG ZDV bPLQXWHV %XW ZKHQ
been to the US it has taken two to four hours to clear immigration.” Both finally see some progress in the
development of airlines’ New Distribution Capability (NDC) for third-party distribution. Bowman said: “We’re seeing ‘proper’ activity under the ‘one order’ banner – the ‘Amazonisation’ of the buying experience. Amazon basically made every transaction accessible via API. That is what ‘one order’ is about and we see a lot of interest in that. “Does that mean we’re going to
see things flip? No, we’re not going to get away from traditional distribution systems. Airlines are going to have to maintain legacy systems alongside what they’re doing. The systems are going to co-exist. A large organisation we’re working with is building coexistence. It’s not planning to move away from legacy
View of travel buyers Not sure
Not begun implementing
6% 10% No 22% 72% 46% No *Travel management company Source: GBTA travel buyers, October 2023
systems for the foreseeable future.” Travel management companies
complain they can struggle to service NDC bookings as soon as there are any changes. Bowman noted: “Any complex integration is going to have challenges. We’re still talking about early adopters, but we see a strategic recognition that this is the right thing to do.” Gauld agreed: “A number of airlines
CORPORATE travel buyers
want more information on NDC (Figure 44) and a majority in the sector see challenges in implementing NDC (Figure 45)
are trying to think differently about how to price flights, looking at how other industries price things, asking, ‘Is there a better way of enticing consumers with a price, or with the experience?’”
FIGURE 45: IMPLEMENTATION OF NEW DISTRIBUTION CAPABILITY (NDC) View of TMCs and GDSs
Implementing smoothly
Implementing with
challenges 22% 50% 11%
Too early to say
34 Travel Weekly Insight Report 2024 Many challenges 27% 12% 45% 43% 36%
Intermediaries should be ready
Source: GBTA, October 2023 Base: 865 GBTA members
Too early to say/not sure
NDC not available
13% 5%
No challenges Some
challenges Overall view Not sure/other 19%
Airlines moving too fast
Require more information on NDC
Not sure Not sure 6% Yes Yes 22% 32%
FIGURE 44: TECH CHALLENGES: CORPORATE TRAVEL BUYERS
TMC* provides sufficient NDC informatiom
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