Climate and sustainability


FIGURE 25: ‘I’M PREPARED TO PAY MORE TO TRAVEL WITH A COMPANY THAT MINIMISES CO2 EMISSIONS’


% of UK adults planning a holiday abroad in 2023


‘Disagree’: -4


%point change YoY


Don’t know


9% 19%


Disagree strongly


9%


Disagree somewhat


25% 22%


Agree slightly


Neither agree nor disagree


strongly Agree


‘Agree’: +10


16%


%point change YoY


60 80


%


40 50 70


20 0


-30 -20 -10


All Agree


10 30


62% 49% 38% +29 +10 +2 -23 16-24 25-34 35-44 45-54 Net agree/disagree 55+ Child


ABC1 C2DE North Midlands South Likely to take


overseas holiday in 2024


Source: Service Science/Kantar November-December 2023 Base: 1,279 UK adults PROGRESS IN TRAVEL


There has undoubtedly been progress on sustainability in the travel industry. The question is whether the action is anywhere near enough. Hawkings noted: “The first transatlantic flight using 100% sustainable aviation fuel (SAF) by Virgin Atlantic in November marked significant progress.” Martin Bowman, Deloitte aviation


digital assets director, agreed saying: “The Virgin Atlantic flight was a major step forward from a UK and a global aviation perspective. It was a milestone in the move towards approval for 100% SAF. For long-haul aviation, SAF is the answer. Hydrogen is nowhere near yet [as an alternative aviation fuel] and electric propulsion is a short-haul solution as it stands. These are long-term plays. Prototyping and moving to certification of these technologies will be a long process. “There are encouraging signs of


movement. But I have a couple of frustrations. One would be that we know the dial-shifting technologies are all significantly in the future. The technology needs to develop and regulation needs to catch up for the technology to be deployed. I’m talking about SAF, hydrogen and electric propulsion. In


RESEARCH for this report found a sharp increase in


consumers saying they are prepared to pay more to


travel with a company which minimises its CO2 emissions, but with a pronounced age variation (Figure 25).


Consumers see government and business as responsible for taking action (Figure 26)


the interim, the only game in town is operational efficiency – flight efficiency, fuel efficiency, airspace modernisation. I’m frustrated at the lack of recognition that this is where the focus needs to be, and the lack of coordination on that. It remains a missed opportunity. We should be doing an awful lot more. “That is not to say there haven’t been advances and initiatives that are


FIGURE 26: IMPACT OF ACTION ON CLIMATE CHANGE % agree


10 20 30 40 50 60 70 80


-10 0


77% +61 52% 43% 77% +60 +50 55% +37 34% 18% 63% +50 40% 36% +13 +6 +3 +5 44% 35% 34% +20 +37 56%


16% -9 Individual Action Government Has an impact No impact Businesses Net impact Source: YouGov, November 2023 Base: 2,113 UK adults Travel Weekly Insight Report 2024 19


17%


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