DOMESTIC UK holidays hit 2019 level but average spend lags
were ‘easier to plan’, ‘cheaper’ and ‘avoid ۑVWKJLਮ DLUSRUW TXHXHV RU FDQFHOOHG However, two-thirds (68%) of those
in the VisitBritain survey said they ۑOXIHUDF ZHUH EHLQJ ‘FDXWLRXV DQG YHU\ GXH ۑNFDE ZLWK VSHQGLQJ RU ‘FXिLQJ WR WKH FRVW RI OLYLQJ DQG RQH LQ IRXU (27%) said they would reduce the QXPEHU RI RYHUQLJKW WULSV WKH\ WRRN 5HVHDUFK IRU WKLV UHSRUW VXJJHVWHG
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ZLWK
three out of four parents with children H[SHFWLQJ WR GR VR DQG PRUH RI WKRVH
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MINISTERIAL CHANGES
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MORE than three out of five UK adults see UK tourism as ‘important’ (Figure 76). Domestic holiday numbers in
the first half of 2023 were 13% down year on year, possibly
reflecting cost-of-living pressures
(Figure 77). However, research for this report found 60% of adults were likely to take a domestic holiday in 2024 (Figure 78)
2FWREHU UHSODFHG /RUG 6\HG .DPHOO ZKR LQ WXUQ KDG WDNHQ RYHU LQ 6HSWHPEHU /RSH] ZDV WKHQ UHSODFHG E\ IRUPHU FXOWXUH VHFUHWDU\ 6LU -RKQ :KLिLQJGDOH in May while she went on maternity OHDYH UHWXUQLQJ MXVW EHIRUH &KULVWPDV $PLG WKH FKDQJHV $EWD GLUHFWRU RI
SXEOLF DਬDLUV /XNH 3HWKHUEULGJH DW OHDVW QRWHG RI :KLिLQJGDOH “+H LV D VDIH SDLU RI KDQGV NQRZV WKH OHYHUV WR SXOO WR JHW WKLQJV GRQH DQG KDV D WRXULVP EDFNJURXQG ,W ZRUNV IRU XV WR KDYH ە VRPHRQH H[SHULHQFHG LQ WKH UROH
UK adults likely to take a UK holiday
FIGURE 78: UK DOMESTIC HOLIDAY DEMAND, 2024 % point change YoY
TOTAL ‘LIKELY’: 60% +3
-7 100
Unlikely 24%
Very likely 33%
%
Undecided* 16%
*Includes ‘don’t knows’
Quite likely 27%
20 40 60 80
0 71% 71% 51% 55% 55% 76% 58% 59% 62% 83% 72% +11 +12 +2 -7 +14 FIGURE 77:
120 150
30 60 90
0 UK DOMESTIC TRIPS AND HOLIDAYS Trips 120m 114m 122m 116m 127m 126m 123m 114m 124m 119m 121m119m 123m 126m
86m Holidays 59m 52m 50m 55m 58m 58m 57m 53m 56m 56m 59m 58m 61m 43m 33m 16m 2007 2009 2011 2013 2015 2017 2019 2021* H1 2023
*April-Dec 2021 Source: GB Tourism Survey 2020 figures not available as survey suspended
-13% 53m -3%
By age, child status, region and likelihood of overseas holiday -1 +2 +7
% point change YoY 0
+17
16-24 25-34 35-44
45-54
55+
Child
North Midlands South London Likely to take holiday abroad
Source: Service Science/Kantar, November-December 2023 Base: 1,279 UK adults
58 Travel Weekly Insight Report 2024
Trips/holidays (million)
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