� IN FOCUS l YORKSHIRE


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Cycling events and images of Yorkshire beamed around the globe act like a giant postcard, says the county’s tourism boss. Samantha Mayling reports


nternational cycling events have again helped raise Yorkshire’s profile in the UK and overseas, as images of the county were beamed around the world. The county’s destination marketing


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Sir Gary Verity (right), chief executive of Welcome to Yorkshire, receives an award granting Yorkshire the status of UCI Bike Region, from UCI President Brian Cookson


50 TravelGBI | November 2017


organisation, Welcome to Yorkshire, reported international visitor figures are up during 2017, and many of its members have seen record numbers. Sir Gary Verity, chief executive of


Welcome to Yorkshire, said: “2017 has been another great year for tourism in Yorkshire with many of our members telling us it has been their busiest yet. “Staycations have proved a huge hit,


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with more Brits visiting Yorkshire than any other part of England in the first six months of this year. “When it comes to cash and nights


spent by domestic visitors to the county, Yorkshire is in the top two. “Spending by overseas visitors to


Yorkshire is also up for the first six months of 2017: almost 600,000 international visitors spent more than £225 million.”


� CYCLING EVENTS Sir Gary said major cycling events continue to build on the success of Yorkshire hosting the Grand Depart of the Tour de France in 2014.


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