NEWS IN BRIEF England’s Historic Cities secures £1m investment


w Edinburgh launches first business tourism campaign


Edinburgh’s business tourism offering is to be promoted for the first time under a single creative and digital strategy. The ‘Make it Edinburgh’


marketing campaign aims to raise the Scottish capital’s profile with


meeting and event planners. makeitedinburgh.com


w Haven boss moves to new role with Parkdean Resorts


Mark Harper has joined Parkdean Resorts in the newly-created role of chief operating officer, responsible


for the operations team across the business, which has 73 parks. He was most recently joint managing director of Haven, owned by the Bourne Leisure Group. He spent 16 years at Bourne Leisure, including previous roles as operations director and


head of retail operations. parkdeanresorts.co.uk


England’s Historic Cities consortium has secured £1 million from the Discover England Fund for a new project encouraging more US visitors to explore regional England. Called ‘The Collection’, it aims


to bring history to life with augmented reality, and will feature itineraries that link the cities by rail, making it easy to book a multi-centre trip. Delivered through the historic


cities app, it will act as a central point for local information that highlights places to eat and stay alongside trips and travel options. The group will be at World


Travel Market London, on the UKinbound stand (UKI300),


Lincoln Cathedral, viewed from Lincoln Castle


to talk to potential partners about the project. England’s Historic Cities are:


Bath, Canterbury, Cambridge, Chester, Carlisle, Durham, Oxford, Greenwich, Lancaster, Lincoln, Salisbury, Stratford-upon-avon


and York. heritagecities.com


VisitBritain and BBC StoryWorks launch films in North America


Travellers in North America will be inspired to explore Britain with the release of four short commercial films by VisitBritain and BBC StoryWorks. The four two-minute documentary-style films, created by BBC StoryWorks are described as “a modern take” on Britain’s landscapes, fashion, culture and history. They will air on BBC World News to an American audience until March 2018. Each film features a local personality – science and technology reporter Dr Shini


w VisitBritain/VisitEngland statistics show economic benefits of investment


An extra £872 million in visitor spending was generated across the UK in the past year thanks to work by VisitBritain/VisitEngland. Its figures show that for


every pound invested in the organisation, £20 of additional visitor spend was generated for the economy. From January to July 2017,


there were a record 23.1 million overseas visits to the UK, up 8% year-on-year, with visitors spending £13.3 billion, up 9%. VisitBritain forecasts that


overseas visits to the UK will increase 6% to 39.7 million in 2017 with spending up 14% to £25.7 billion by the end of


this year. visitbritain.org


w Vloggers help young Brits find short break ingredients


Two social media ‘influencers’ – one from Canada and one from France – are featured in the second phase of a tourism campaign to encourage young Brits to take a staycation. VisitEngland’s £2.5 million


Somara; illustrator Stanley Chow; fashion designer Siobhan Mackenzie (pictured); and TV


presenter Gethin Jones. visitbritain.org


‘Join the World - Discover the UK’ campaign has filmed Canadian Nadine ‘Hey Nadine’ and Alex ‘FrenchGuyCooking’ on trips in


Bristol and Northern Ireland. visitbritain.com/jointheworld


w Warner Leisure Hotels unveils 2018 programme


LONGLEAT SAFARI’S


FACT OF THE MONTH Did you know...


Parrots can live for more than 80 years and have the intelligence of a four-year-old human


10 TravelGBI | November 2017


PLASTIC FANTASTIC: At the October Festival in Bournemouth, the theme was Plastic Beach and Arts by the Sea, to highlight the issue of marine pollution. Visitors enjoyed free entertainment, which concluded with a parade, alongside poetic storytelling by master puppeteers Dundu and drumming aces Worldbeaters Music. artsbythesea.co.uk


Warner Leisure Hotels’ new 2018 brochure features early booking discounts of up to 50%, and an additional saving of up to £20 per room when bookings are made via a travel agent. The brochure also has details


about new entertainment, additional festival breaks and fresh concepts across the Warner


Leisure Hotels portfolio. warnerexpert.co.uk bourneleisuresales.co.uk


travelgbi.com


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